OrbitalX Resources

Today’s fast-paced marketing world will have you encountering two key strategies: lead generation and demand generation.

When it comes to marketing your business, one term that frequently surfaces is "demand generation." While it sounds straightforward, the concept itself is often misconstrued or confused with related strategies like lead generation or brand awareness. However, demand generation is a pivotal component in any successful marketing strategy, particularly in today's competitive landscape where capturing and retaining customers is important.