OrbitalX Resources

Trust is often overlooked in the B2B world, yet it’s a key driver of long-term success. While consumer brands have long prioritised trust, B2B focuses more on metrics like leads and conversions, rarely addressing trust as a core element. However, these metrics ultimately reflect trust.

One key advantage of demand generation is its structured, step-by-step approach to guiding potential buyers through their journey. Yet many of us struggle to pinpoint the right content and strategies to focus on. With the challenge of standing out feeling overwhelming, is there a clear, effective, and holistic framework that works for every campaign, driving consistent momentum?

What if you could uncover the ultimate measure of success for your B2B strategy? One metric that tracks results and transforms how you achieve them?

As technology progresses, the potential for MBTI-based content personalisation is set to increase. AI and machine learning will enable businesses to analyse customer data in real time and tailor content to individual personality traits. This advanced and precise level of personalisation could redefine brand engagement, creating more meaningful and impactful connections. By understanding and addressing the diverse personalities of their customers, businesses can craft content that not only captures attention but also builds loyalty and drives long-term success.

The goal is to make your content binge-worthy: give your audience a taste of the value your brand offers and invite them to dive deeper when they’re ready. With the right mix of un-gated content, irresistible knowledge offers, and smart gating, your B2B brand can stand out in today’s competitive landscape.

Various business industries have been practising the art of storytelling for years, breathing life into brands and driving business growth. 

Inbound-led outbound isn’t just a buzzword—it’s a more innovative way to connect with prospects in B2B marketing. By using inbound data to inform and personalise your outbound efforts, you create a seamless journey that feels less like a cold call and more like a conversation that matters. Keep learning, adapting, and refining your approach to stay ahead.

As customers increasingly take control of the buying process, traditional marketing tactics are becoming less effective. It’s essential to develop innovative strategies that extend your market reach. These three actionable steps will help you create meaningful connections with potential customers rather than simply sharing information, ultimately leading to better results for your business.

Learn how Levanta overcame outreach challenges with OrbitalX to achieve an 8x increase in booked meetings and drive sustainable growth

Today’s fast-paced marketing world will have you encountering two key strategies: lead generation and demand generation.

In marketing, the audience is everything. Businesses analyse their data and target market with each new product campaign. This is especially true for the ever-evolving B2B software landscape, where success hinges on product innovation and strategic market positioning.

Sales strategies are constantly evolving to keep up with the shifting needs of markets and customers. One such approach gaining traction in recent years is the concept of "all-bound sales." This comprehensive strategy integrates both inbound and outbound sales methodologies to create a holistic approach aimed at maximising revenue and fostering long-term customer relationships. Let's examine all-bound sales in more detail, including what it entails, why it works, and how companies may use it.

When you publicly share stuff off the internet, it becomes a thing of the internet–quickly put out there for the world to feast on. But the more photos, videos, and even meme content you bombard personal DMs, emails, or text messages, the more it fills this convoluted compartment of cyberspace called “The Dark Social.” No worries. It’s not as jarring as the Deep Web or any dark rabbit hole you’ve fallen into in the early days of the web, but it can work as a marketing tool and a B2B software solution on your behalf. It’s personal, it’s human-to-human, it’s organic.

When it comes to marketing your business, one term that frequently surfaces is "demand generation." While it sounds straightforward, the concept itself is often misconstrued or confused with related strategies like lead generation or brand awareness. However, demand generation is a pivotal component in any successful marketing strategy, particularly in today's competitive landscape where capturing and retaining customers is important.