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OrbitalX Resources

Discover new strategies, trends, and insights to help you stay ahead and become an industry expert

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A Practical Guide to Account-Based Marketing Personalization at Scale

A Practical Guide to Account-Based Marketing Personalization at Scale

Learn how to tailor your ABM accounts at scale, whether they’re your broad Tier 3 accounts or high-value Tier 1 accounts that require special attention.

Actionable Strategies
Blog
How to Master Account-Based Webinars for High-Value Growth

How to Master Account-Based Webinars for High-Value Growth

Learn how to craft stellar webinars that close more accounts at every priority level, as well as how to measure the success of every event.

Actionable Strategies
Blog
17 Top Account-Based Marketing Tools for a Scalable ABM Strategy

17 Top Account-Based Marketing Tools for a Scalable ABM Strategy

Hone your account-based marketing tech stack so your team earns big wins without drowning in software. Learn how to choose the best tools for your needs.

Actionable Strategies
Blog
Beyond the Basics: Account-Based Marketing Tactics That Actually Bring Results

Beyond the Basics: Account-Based Marketing Tactics That Actually Bring Results

Move the needle and make your company stand out with these 9 account-based-marketing tactics, and see what they look like in practice.

Actionable Strategies
Blog
Account-Based Marketing Analytics the RIGHT Way: Proving Your Strategy’s Value

Account-Based Marketing Analytics the RIGHT Way: Proving Your Strategy’s Value

Show your C-suite the value of an ABM strategy and manage your tiered accounts masterfully by looking at your data through the right lens.

Actionable Strategies
Blog
B2B Account-Based Marketing: The Full Guide to Doing It Right

B2B Account-Based Marketing: The Full Guide to Doing It Right

Master B2B account-based marketing with this comprehensive guide. Learn how to align sales and marketing teams to win high-value accounts and drive ROI.

Actionable Strategies
Blog
How a legal pioneer flipped a switch to start generating high-value conversations and leads
How a legal pioneer flipped a switch to start generating high-value conversations and leads

How a legal pioneer flipped a switch to start generating high-value conversations and leads

The story of how The Legal Director’s partnership with OrbitalX triggered an instant increase in reaching target decision-makers

Case Studies
Blog
Do More With Less: 12 lessons from 12 months
Mark Choueke ·

Do More With Less: 12 lessons from 12 months

The twelve most consistent lessons from the first year of Do More With Less.

Actionable Strategies
Blog
How Cylindo rapidly generated predictable pipeline with OrbitalX
How Cylindo rapidly generated predictable pipeline with OrbitalX

How Cylindo rapidly generated predictable pipeline with OrbitalX

The story of a new CMO with no team; and how she partnered with OrbitalX to deliver big-league results fast.

Case Studies
Blog
OrbitalX ·

OrbitalX Webinars and Livestreams (FULL)

This playlist gathers OrbitalX webinars and live sessions in one place—deep dives on demand strategy, practical frameworks, and live Q&A with practitioners who run programmes day to day. Use it as ongoing education for your marketing, revenue, and leadership teams.

Video
OrbitalX ·

Early Stage Critical Moments Full Episodes

Video
OrbitalX ·

Critical Moments Season 2

Season 2 of Critical Moments goes deeper into the inflection points that separate steady B2B growth from stalled pipeline—budget pivots, category repositioning, first sales hires, and the moments marketing and sales either align or drift apart. Each episode unpacks what happened, what the data showed, and what the team would repeat (or avoid) tomorrow.

Video
OrbitalX ·

Do More With Less

Do More With Less is where finance-minded rigour meets marketing creativity. The series features operators who grew relevance and revenue without proportional headcount—by tightening ICP, automating the right workflows, and refusing busywork that never fed the funnel.

Video
How EngageTech drove net-new pipeline and closed-won revenue with OrbitalX
How EngageTech drove net-new pipeline and closed-won revenue with OrbitalX

How EngageTech drove net-new pipeline and closed-won revenue with OrbitalX

How one of the UK's most ambitious outbound businesses turned OrbitalX into its full marketing function.

Case Studies
Blog
How to Measure Marketing Qualified Leads Effectively
Vianca Gamboa ·

How to Measure Marketing Qualified Leads Effectively

Not every lead is worth the same amount of attention. Some people are just browsing, some are exploring options, and a few are genuinely close to a sales conversation. Marketing Qualified Leads (MQLs) exist to separate those signals, but getting the measurement right is the hard part.

Actionable Strategies
Blog
‘Marketing Per Marketer’: How B2B Will Measure Success for the Next Decade
Mark Choueke ·

‘Marketing Per Marketer’: How B2B Will Measure Success for the Next Decade

As B2B marketing teams shrink, the way we measure performance hasn’t kept up. This piece introduces Marketing Per Marketer (MPM), a new lens for understanding impact, capacity, and effectiveness in a do-more-with-less era.

Actionable Strategies
Blog
How to Improve Webinar Marketing: 6 Reasons, 6 Solutions
Stuart Dale ·

How to Improve Webinar Marketing: 6 Reasons, 6 Solutions

Webinars often fail when they reach the wrong audience and focus on features, not ideas. The right strategy engages the ideal people and turns interest into real opportunities. The result: webinars that deliver lasting impact, insights, and measurable business value.

Actionable Strategies
Blog
What Are the Most Innovative B2B Demand Generation Techniques That Work?
Vianca Gamboa ·

What Are the Most Innovative B2B Demand Generation Techniques That Work?

Fast forward to today, and the world of B2B demand generation has changed completely: buyers expect that every interaction provides value upfront. Companies that continue to rely on generic emails or untargeted campaigns are increasingly left behind, while those who embrace data-driven, multi-channel engagement are the ones turning curiosity into measurable growth. Let’s explore the most innovative techniques that B2B companies are using today to generate demand effectively.

Actionable Strategies
Blog
MQLs Reframed: Why Signals Drive Smarter Sales Conversations
Vianca Gamboa ·

MQLs Reframed: Why Signals Drive Smarter Sales Conversations

The phrase has been circulating in sales and marketing circles for years, but is it really true? HubSpot reports that 79% of MQLs never convert to sales, with some assessments putting the figure as low as 1%. Or are MQLs simply evolving into something richer and more dynamic, shaped by signals that give sellers a clearer picture of buyer intent?

Actionable Strategies
Blog
How Bold Commerce Maximised Growth in Their Most Critical Channels
Marella Gimenez ·

How Bold Commerce Maximised Growth in Their Most Critical Channels

Bold Commerce partnered with OrbitalX to maximise growth in their key marketing channels by leveraging OrbitalX’s expertise and collaborative approach. This partnership delivered immediate improvements, a data-driven demand generation strategy, and strategic clarity that enhanced Bold’s overall go-to-market efforts.

Case Studies
Blog
How NOT to Get Fired as a CMO
Vianca Gamboa ·

How NOT to Get Fired as a CMO

Strategies for CMOs to deliver impact, win buy-in, and survive the pressure

Actionable Strategies
Blog
From Data Overload to Deal Velocity: How StackOne scaled outbound with OrbitalX
Vianca Gamboa ·

From Data Overload to Deal Velocity: How StackOne scaled outbound with OrbitalX

StackOne partnered with OrbitalX to transform stalled outbound efforts using custom data models and targeted workflows. This led to higher reply rates and faster deal velocity. With OrbitalX, outreach became focused, efficient, and impactful.

Case Studies
Blog
How occy unlocked faster growth without more headcount
Vianca Gamboa ·

How occy unlocked faster growth without more headcount

Occy, a fast-growing ATS provider, needed cohesive demand generation without extra headcount. OrbitalX stepped in as an embedded growth partner—refining ICP, sharpening positioning, and unifying campaigns. The result: smarter outreach, stronger events, and faster progress.

Case Studies
Blog
You can’t scale Demand Generation without Business Development foundations
Vianca Gamboa ·

You can’t scale Demand Generation without Business Development foundations

No matter how sharp your targeting, how compelling your copy, or how airtight your workflows are, someone still needs to start the conversation.

Actionable Strategies
Blog
How broken internal trust is killing your BDR performance
Vianca Gamboa ·

How broken internal trust is killing your BDR performance

Walk into any sales floor (or Slack channel) and you’ll find them: the BDRs.

Actionable Strategies
Blog
OrbitalX ·

OrbitalX Culture

From virtual meetings to amazing offsites, see how we stay connected, grow together, and deliver world-class services as one.

Video
Behind the Numbers: How Yieldify Made Every Rep Count
Marella Gimenez ·

Behind the Numbers: How Yieldify Made Every Rep Count

Yieldify is a personalisation platform that helps ecommerce brands increase revenue by delivering timely, relevant onsite experiences. By combining an easy-to-use platform with a hands-on service team, Yieldify empowers marketers to engage visitors at every stage of the funnel, without relying heavily on internal technical resources.

Case Studies
Blog
Trust Is the New Outbound Strategy: How to Create Pipeline That Converts
Marella Gimenez ·

Trust Is the New Outbound Strategy: How to Create Pipeline That Converts

The crux of the issue lies in revenue teams' approach, specifically the divide between those who build trust early in the buying journey and those relying on outdated, high-volume tactics in a buyer-first market.

Demand Generation
Blog
Unlocking Growth with Emails: The Power of Targeted Outreach in Demand Generation
Vianca Gamboa ·

Unlocking Growth with Emails: The Power of Targeted Outreach in Demand Generation

The digital world is overflowing with content — attention is fleeting, and competition for engagement is fierce. Businesses invest in social media, webinars, and other channels to capture interest, but what happens after the initial spark? How do you turn passive interest into meaningful action?

Actionable Strategies
Blog
Building World-Class Watchable Content
Vianca Gamboa ·

Building World-Class Watchable Content

Webinars are designed to capture attention, nurture trust, and lead prospects through a journey. By blending data with storytelling and leveraging engaging content, they become powerful tools for demand generation. Want to see the power of webinars in action? Let’s create one that drives real impact for your brand and your audience.

Brand Storytelling
Blog
How elastic is your brand story?
Mark Choueke ·

How elastic is your brand story?

B2B marketers had only just taken a pause to breathe deeply and feel the relief of a hard-fought victory. We believed a key battle had been won in the years since the pandemic.

Brand Storytelling
Blog
From Data to Demand: The strategy behind DemandWEBS™
Vianca Gamboa ·

From Data to Demand: The strategy behind DemandWEBS™

Building an effective demand-generation strategy starts with understanding the market, identifying the right buyers, and enriching leads with actionable insights. A data-driven approach ensures every effort contributes to long-term business growth and revenue success.

Actionable Strategies
Blog
The 4-Step Flywheel Effect A proven evergreen framework for GTM success
Vianca Gamboa ·

The 4-Step Flywheel Effect A proven evergreen framework for GTM success

Most businesses don’t fail because they have a bad product—they fail because they struggle to find the right customers, communicate their value effectively, and scale their efforts in a way that drives consistent growth.

Actionable Strategies
Blog
OrbitalX ·

Go-to-Market Memo by Stuart

Our co-founder, Stuart Dale, breaks down winning GTM strategies and insights you can apply today.

Video
The Four Step Flywheel Effect That is Defining GTM Success in 2025
Stuart Dale ·

The Four Step Flywheel Effect That is Defining GTM Success in 2025

B2B marketing and demand generation has changed at a rate that most people can’t believe or keep up with. After analysing 100’s of B2B software demand

Webinars / Livestream
Building Trust in B2B: The Cornerstone of Long-Term Success
Marella Gimenez ·

Building Trust in B2B: The Cornerstone of Long-Term Success

Trust is often overlooked in the B2B world, yet it’s a key driver of long-term success. While consumer brands have long prioritised trust, B2B focuses more on metrics like leads and conversions, rarely addressing trust as a core element. However, these metrics ultimately reflect trust.

Brand Storytelling
Blog
OrbitalX ·

How to prevent a pipeline performance slump without increasing spend

Learn proven strategies to keep your pipeline healthy without extra costs.

Video
DemandWEBS™ : Your Simple Path to B2B Growth
Vianca Gamboa ·

DemandWEBS™ : Your Simple Path to B2B Growth

One key advantage of demand generation is its structured, step-by-step approach to guiding potential buyers through their journey. Yet many of us struggle to pinpoint the right content and strategies to focus on. With the challenge of standing out feeling overwhelming, is there a clear, effective, and holistic framework that works for every campaign, driving consistent momentum?

Actionable Strategies
Blog
Why Cost-Efficient Growth Starts with Understanding GTM Efficiency
Vianca Gamboa ·

Why Cost-Efficient Growth Starts with Understanding GTM Efficiency

What if you could uncover the ultimate measure of success for your B2B strategy? One metric that tracks results and transforms how you achieve them?

Actionable Strategies
Blog
Leveraging the Myers-Briggs Framework to Tailor Customer Content
Vianca Gamboa ·

Leveraging the Myers-Briggs Framework to Tailor Customer Content

As technology progresses, the potential for MBTI-based content personalisation is set to increase. AI and machine learning will enable businesses to analyse customer data in real time and tailor content to individual personality traits. This advanced and precise level of personalisation could redefine brand engagement, creating more meaningful and impactful connections. By understanding and addressing the diverse personalities of their customers, businesses can craft content that not only captures attention but also builds loyalty and drives long-term success.

Education
Blog
OrbitalX ·

James' Demand Generation Playbook

Your ultimate guide to proven demand generation tactics for the modern B2B landscape — straight from co-founder, James Ford.

Video
To gate or un-gate: Strategies on how to make your B2B brand binge-able
Vianca Gamboa ·

To gate or un-gate: Strategies on how to make your B2B brand binge-able

The goal is to make your content binge-worthy: give your audience a taste of the value your brand offers and invite them to dive deeper when they’re ready. With the right mix of un-gated content, irresistible knowledge offers, and smart gating, your B2B brand can stand out in today’s competitive landscape.

Actionable Strategies
Blog
OrbitalX ·

Founder diaries: OrbitalX in the Philippines!

Follow Stuart, James, and Josh’s journey as they connect with the island and our Filipino team, bridging the UK to PH.

Video
Mastering Storytelling: How B2B Brands Can Stimulate Their Market
Vianca Gamboa ·

Mastering Storytelling: How B2B Brands Can Stimulate Their Market

Various business industries have been practising the art of storytelling for years, breathing life into brands and driving business growth.

Brand Storytelling
Blog
How to Prevent a Pipeline Performance Slump in 2025 Without Increasing Spend
Stuart Dale ·

How to Prevent a Pipeline Performance Slump in 2025 Without Increasing Spend

Prevent B2B pipeline slumps in 2025 without extra spend using proven strategies.

Webinars / Livestream
How to Unlock Your Full Target Market with Effective Demand Generation
Stuart Dale ·

How to Unlock Your Full Target Market with Effective Demand Generation

Keep up with How to Unlock Your Full Target Market with Effective Demand Generation

Webinars / Livestream
Inbound-Led Outbound
Vianca Gamboa ·

Inbound-Led Outbound

Inbound-led outbound isn’t just a buzzword—it’s a more innovative way to connect with prospects in B2B marketing. By using inbound data to inform and personalise your outbound efforts, you create a seamless journey that feels less like a cold call and more like a conversation that matters. Keep learning, adapting, and refining your approach to stay ahead.

Actionable Strategies
Blog
To gate or un-gate: Strategies on how to make your B2B brand binge-able
Stuart Dale ·

To gate or un-gate: Strategies on how to make your B2B brand binge-able

Keep up with To gate or un-gate: Strategies on how to make your B2B brand binge-able

Webinars / Livestream
From Blocked to Booked: Levanta's Journey with OrbitalX to 8x More Meetings
Marella Gimenez ·

From Blocked to Booked: Levanta's Journey with OrbitalX to 8x More Meetings

Learn how Levanta overcame outreach challenges with OrbitalX to achieve an 8x increase in booked meetings and drive sustainable growth

Case Studies
Blog
3 Actionable Tips on How to Target Your Full Target Market
Vianca Gamboa ·

3 Actionable Tips on How to Target Your Full Target Market

As customers increasingly take control of the buying process, traditional marketing tactics are becoming less effective. It’s essential to develop innovative strategies that extend your market reach. These three actionable steps will help you create meaningful connections with potential customers rather than simply sharing information, ultimately leading to better results for your business.

Actionable Strategies
Blog
Lead Generation vs. Demand Generation: Understanding the Differences and Benefits
Marella Gimenez ·

Lead Generation vs. Demand Generation: Understanding the Differences and Benefits

Today’s fast-paced marketing world will have you encountering two key strategies: lead generation and demand generation.

Education
Blog
The Larger Market Formula: Your Next B2B Software Success Strategy
Vianca Gamboa ·

The Larger Market Formula: Your Next B2B Software Success Strategy

In marketing, the audience is everything. Businesses analyse their data and target market with each new product campaign. This is especially true for the ever-evolving B2B software landscape, where success hinges on product innovation and strategic market positioning.

Actionable Strategies
Blog
What is All Bound?: Understanding the Strategy Behind Comprehensive Sales Approaches
Marella Gimenez ·

What is All Bound?: Understanding the Strategy Behind Comprehensive Sales Approaches

Sales strategies are constantly evolving to keep up with the shifting needs of markets and customers. One such approach gaining traction in recent years is the concept of "all-bound sales." This comprehensive strategy integrates both inbound and outbound sales methodologies to create a holistic approach aimed at maximising revenue and fostering long-term customer relationships. Let's examine all-bound sales in more detail, including what it entails, why it works, and how companies may use it.

Actionable Strategies
Blog
Your Way to the #DarkSocial
Vianca Gamboa ·

Your Way to the #DarkSocial

When you publicly share stuff off the internet, it becomes a thing of the internet–quickly put out there for the world to feast on. But the more photos, videos, and even meme content you bombard personal DMs, emails, or text messages, the more it fills this convoluted compartment of cyberspace called “The Dark Social.” No worries. It’s not as jarring as the Deep Web or any dark rabbit hole you’ve fallen into in the early days of the web, but it can work as a marketing tool and a B2B software solution on your behalf. It’s personal, it’s human-to-human, it’s organic.

Education
Blog
What is Demand Generation?
Marella Gimenez ·

What is Demand Generation?

When it comes to marketing your business, one term that frequently surfaces is "demand generation." While it sounds straightforward, the concept itself is often misconstrued or confused with related strategies like lead generation or brand awareness. However, demand generation is a pivotal component in any successful marketing strategy, particularly in today's competitive landscape where capturing and retaining customers is important.

Education
Blog
Stuart Dale ·

Early Stage Critical Moments Podcast

Listen to unfiltered, firsthand accounts detailing the journey from zero revenue to scale and beyond.

Video