OrbitalX Resources

A Practical Guide to Account-Based Marketing Personalization at Scale

Learn how to tailor your ABM accounts at scale, whether they’re your broad Tier 3 accounts or high-value Tier 1 accounts that require special attention.

How to Master Account-Based Webinars for High-Value Growth

Learn how to craft stellar webinars that close more accounts at every priority level, as well as how to measure the success of every event.

17 Top Account-Based Marketing Tools for a Scalable ABM Strategy

Hone your account-based marketing tech stack so your team earns big wins without drowning in software. Learn how to choose the best tools for your needs.

B2B Marketing In A Nutshell: Strategy, Buyer Behavior, and Modern Revenue Tactics

Explore modern B2B marketing strategy, AI-driven trends, ABM, SEO, intent data, and revenue tactics shaping growth in 2026.

How Lean B2B Teams Build Marketing Plans That Scale Pipeline

Learn how to build a B2B marketing plan that drives pipeline growth through focused execution, GTM alignment, demand generation, and AI-enabled workflows.

Why Most B2B Marketing Budgets Waste Pipeline Before Campaigns Even Launch

Most B2B marketing budgets fail before campaigns even launch. Learn how lean teams allocate spend around pipeline, GTM execution, operational efficiency, and revenue growth instead of vanity metrics.

The Demand Gen Funnel: How to Measure Whether Demand Becomes Pipeline

Learn how to structure a B2B demand generation funnel, measure each stage, avoid vanity metrics, and connect awareness, engagement, conversion, sales handoff, and pipeline quality.

Demand Generation Programs: How to Build a B2B Program That Creates Pipeline

Learn how to build a B2B demand generation program around a clear goal, ICP, message, content spine, channel plan, sales follow-up, measurement logic, and feedback loop.

Trust Is the New Outbound Strategy: How to Create Pipeline That Converts

The crux of the issue lies in revenue teams' approach, specifically the divide between those who build trust early in the buying journey and those relying on outdated, high-volume tactics in a buyer-first market.

Building World-Class Watchable Content

Webinars are designed to capture attention, nurture trust, and lead prospects through a journey. By blending data with storytelling and leveraging engaging content, they become powerful tools for demand generation. Want to see the power of webinars in action? Let’s create one that drives real impact for your brand and your audience.

How elastic is your brand story?

B2B marketers had only just taken a pause to breathe deeply and feel the relief of a hard-fought victory. We believed a key battle had been won in the years since the pandemic.

Building Trust in B2B: The Cornerstone of Long-Term Success

Trust is often overlooked in the B2B world, yet it’s a key driver of long-term success. While consumer brands have long prioritised trust, B2B focuses more on metrics like leads and conversions, rarely addressing trust as a core element. However, these metrics ultimately reflect trust.

How a legal pioneer flipped a switch to start generating high-value conversations and leads

The story of how The Legal Director’s partnership with OrbitalX triggered an instant increase in reaching target decision-makers

How Cylindo rapidly generated predictable pipeline with OrbitalX

The story of a new CMO with no team; and how she partnered with OrbitalX to deliver big-league results fast.

How EngageTech drove net-new pipeline and closed-won revenue with OrbitalX

How one of the UK's most ambitious outbound businesses turned OrbitalX into its full marketing function.

Leveraging the Myers-Briggs Framework to Tailor Customer Content

As technology progresses, the potential for MBTI-based content personalisation is set to increase. AI and machine learning will enable businesses to analyse customer data in real time and tailor content to individual personality traits. This advanced and precise level of personalisation could redefine brand engagement, creating more meaningful and impactful connections. By understanding and addressing the diverse personalities of their customers, businesses can craft content that not only captures attention but also builds loyalty and drives long-term success.

Lead Generation vs. Demand Generation: Understanding the Differences and Benefits

Today’s fast-paced marketing world will have you encountering two key strategies: lead generation and demand generation.

Your Way to the #DarkSocial

When you publicly share stuff off the internet, it becomes a thing of the internet–quickly put out there for the world to feast on. But the more photos, videos, and even meme content you bombard personal DMs, emails, or text messages, the more it fills this convoluted compartment of cyberspace called “The Dark Social.” No worries. It’s not as jarring as the Deep Web or any dark rabbit hole you’ve fallen into in the early days of the web, but it can work as a marketing tool and a B2B software solution on your behalf. It’s personal, it’s human-to-human, it’s organic.

Big Uncommon Thinking: How top C-Suite leaders use 'Uncommon Thinking' to spark money-making B2B growth machines

B2B growth feels different now. Harder, yes, but also more unpredictable. The usual playbooks are falling behind in understanding how new buyers skim and disappear halfway through a journey that was once airtight. Leaders are left asking the same question: Where do we actually go from here?

Webinar Mastery: 10 steps to take your webinars from planning to powerful results

Happening Soon: ABM Content That Breaks Through: Why Only Undeniably Human Stories Convert Tier-One Accounts

Generic content disappears in an AI-saturated market. Learn to build ABM around proprietary research, executive perspectives, and customer validation that lands with tier-one decision-makers.

The Portfolio Pipeline Blueprint for PE-Backed Growth

Learn how the Portfolio Pipeline Blueprint helps PE-backed companies create measurable pipeline growth through AI, audience intelligence, and repeatable go-to-market execution.

ABM for lean teams: How AI agents are rewriting the ABM account playbook

Learn how AI agents identify high-intent accounts using real-time buying signals, so lean teams can prioritise the right opportunities faster.