OrbitalX Resources
Discover new strategies, trends, and insights to help you stay ahead and become an industry expert
How to build B2B content that drives pipeline in a market drowning in AI-generated noise
Generic content disappears in an AI-saturated market. Learn to build ABM around proprietary research, executive perspectives, and customer validation that lands with tier-one decision-makers.
August 12, 2026How Cylindo rapidly generated predictable pipeline with OrbitalX
17 Top Account-Based Marketing Tools for a Scalable ABM Strategy
B2B Marketing Funnel Guide: How Modern Funnels Actually Convert Buyers
The Portfolio Pipeline Marketing Blueprint
Account Based Marketing
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Enterprise ABM Best Practices for Continuous Optimization
Learn enterprise ABM best practices for prioritizing accounts, engaging buying committees, aligning sales and marketing, and driving account progression.
How to Measure Account Based Marketing: The Metrics That Drive Growth
Learn how to measure ABM with the metrics that matter, from account engagement and buying committee activity to pipeline progression and revenue impact.
ABM vs. Lead Generation: Which Strategy Is Right for Your Business?
Compare ABM vs. lead generation, explore their key differences, and learn when to use each strategy to generate qualified B2B pipeline growth.
B2B Marketing
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B2B Product Marketing: Strategy and Execution
Learn how B2B product marketing connects positioning, GTM, sales enablement, and customer outcomes to drive commercial growth.
ICP Scoring Rubric: How to Score, Rank, and Prioritize Your Best Customers
Learn how to build an ICP scoring rubric, weight criteria, rank accounts, set tiers, and prioritize sales and marketing attention.
B2B Video Marketing: How to Build a Strategy That Drives Results
Learn how to build a B2B video marketing strategy, choose the right video types, distribute content, measure results, and drive pipeline.
Pipeline Plays
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B2B Lead Generation Emails: Templates, Examples, and Strategies
B2B lead generation email templates, examples, and strategies for writing relevant, personalized emails that generate replies and support demand generation.
A PE-Backed Company Cut Marketing From 12 People to 3. Then Had Its Best Six Months Ever.
A marketing team cut from 12 to 3, then the best six months in the company's history. Here's the growth system behind it, and what it means for PE portfolios.
Demand Generation
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Demand Gen Software: How to Choose the Right Stack for Better Pipeline Generation
Learn what demand gen software includes, which B2B software categories matter, how to evaluate platforms, and why software alone does not create better pipeline decisions.
Demand Gen vs. Performance Max: The Google Ads Difference and the Bigger B2B Issue
Compare Google Ads Demand Gen and Performance Max, then see why B2B teams still need a demand system beyond paid automation and platform conversions.
Choosing a Demand Gen Agency for Consistent B2B Growth
Most demand gen agencies generate activity. Few generate pipeline. Here’s what actually matters when evaluating a B2B partner.
Case Studies
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How a legal pioneer flipped a switch to start generating high-value conversations and leads
The story of how The Legal Director’s partnership with OrbitalX triggered an instant increase in reaching target decision-makers
How Cylindo rapidly generated predictable pipeline with OrbitalX
The story of a new CMO with no team; and how she partnered with OrbitalX to deliver big-league results fast.
How EngageTech drove net-new pipeline and closed-won revenue with OrbitalX
How one of the UK's most ambitious outbound businesses turned OrbitalX into its full marketing function.
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Unlock enterprise value with AI and ABM in PE value creation
A practical guide for PE value creation teams on how AI SDR, AI-powered ABM, and AI content workflows can increase commercial capacity without scaling headcount at the same rate.
The ABM Content Intelligence Blueprint
How lean B2B teams can turn expertise and buyer signals into content buyers actually trust.
The Portfolio Pipeline Marketing Blueprint
Turn lean portfolio marketing teams into repeatable pipeline engines.
Video
View allOrbitalX Webinars and Livestreams (FULL)
This playlist gathers OrbitalX webinars and live sessions in one place—deep dives on demand strategy, practical frameworks, and live Q&A with practitioners who run programmes day to day. Use it as ongoing education for your marketing, revenue, and leadership teams.
Critical Moments Season 2
Season 2 of Critical Moments goes deeper into the inflection points that separate steady B2B growth from stalled pipeline—budget pivots, category repositioning, first sales hires, and the moments marketing and sales either align or drift apart. Each episode unpacks what happened, what the data showed, and what the team would repeat (or avoid) tomorrow.
Do More With Less
Do More With Less is where finance-minded rigour meets marketing creativity. The series features operators who grew relevance and revenue without proportional headcount—by tightening ICP, automating the right workflows, and refusing busywork that never fed the funnel.
Webinars / Livestream
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How to build B2B content that drives pipeline in a market drowning in AI-generated noise
Generic content disappears in an AI-saturated market. Learn to build ABM around proprietary research, executive perspectives, and customer validation that lands with tier-one decision-makers.
The Portfolio Pipeline Blueprint for PE-Backed Growth
Learn how the Portfolio Pipeline Blueprint helps PE-backed companies create measurable pipeline growth through AI, audience intelligence, and repeatable go-to-market execution.
ABM for lean teams: How AI agents are rewriting the ABM account playbook
Learn how AI agents identify high-intent accounts using real-time buying signals, so lean teams can prioritise the right opportunities faster.
