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OrbitalX Resources
Discover new strategies, trends, and insights to help you stay ahead and become an industry expert
Demand Generation
View allWhat is Demand Generation?
When it comes to marketing your business, one term that frequently surfaces is "demand generation." While it sounds straightforward, the concept itself is often misconstrued or confused with related strategies like lead generation or brand awareness. However, demand generation is a pivotal component in any successful marketing strategy, particularly in today's competitive landscape where capturing and retaining customers is important.
Demand Generation
Marketing
View allThe Larger Market Formula: Your Next B2B Software Success Strategy
In marketing, the audience is everything. Businesses analyse their data and target market with each new product campaign. This is especially true for the ever-evolving B2B software landscape, where success hinges on product innovation and strategic market positioning.
Marketing
AI
View allWhat is All Bound?: Understanding the Strategy Behind Comprehensive Sales Approaches
Sales strategies are constantly evolving to keep up with the shifting needs of markets and customers. One such approach gaining traction in recent years is the concept of "all-bound sales." This comprehensive strategy integrates both inbound and outbound sales methodologies to create a holistic approach aimed at maximising revenue and fostering long-term customer relationships. Let's examine all-bound sales in more detail, including what it entails, why it works, and how companies may use it.
AI
Insights
View allYour Way to the #DarkSocial
When you publicly share stuff off the internet, it becomes a thing of the internet–quickly put out there for the world to feast on. But the more photos, videos, and even meme content you bombard personal DMs, emails, or text messages, the more it fills this convoluted compartment of cyberspace called “The Dark Social.” No worries. It’s not as jarring as the Deep Web or any dark rabbit hole you’ve fallen into in the early days of the web, but it can work as a marketing tool and a B2B software solution on your behalf. It’s personal, it’s human-to-human, it’s organic.
Insights
Case Study
View allVideos
View allJoe Perl - Driving Growth And Revenue In A Key time For Charitable Tech Solution
In this episode, we delve into the world of charitable giving with Joe Perl, Co-founder of POGO (Power of Giving to Others).
Founder Conversations
Gary Izunwa - Fixing Economic Inequalities With HR Tech And Visionary Leadership
In this episode, we dive into the story of Gary Izunwa, the founder of Tangent, who is passionately dedicated to reshaping the landscape of career opportunities.
Founder Conversations
Trudie Fell - Purpose Over Pay, 5 Years Of Impact In A Growing Social Startup
In this episode, we delve into the world of social impact entrepreneurship with Trudie Fell, CEO and Founder of BelleVie. Trudie shares her journey from a career in IT to revolutionising elderly care, driven by a mission to address the care crisis.
Founder Conversations
James Courtney - From Solo Struggles To A Million £ Pivot
In this episode, we dive into the gritty realities of starting a business and the challenges you might face, with James Courtney, CEO of Lux Rewards, a premium reward scheme for restaurants and retailers.
Founder Conversations
Omar Aboufandi - From $0 To $1 Million, Rapid Revenue Growth In B2B SaaS In 12 Months
In this episode, we dive into the workings of B2B software revenue growth with Omar Aboufandi.
Founder Conversations
Daria Danilina - Building Sales B2B Technology For 2024 And Beyond
In today's episode, we explore the dynamics of startup sales strategies with Daria Danilina.
Founder Conversations
Rory Codrington - From £0 To £1 Million: A 37 Minute Bootstrapping Blueprint
Today's episode features a deep dive with Rory Codrington, the founder of Trust Keith.
Founder Conversations
Alisa Patotskaya - From Meta Engineer to raising €3.3 million Seed for Generative AI
In today’s episode, we dive deep into the innovative world of AI-driven video tech with Alisa.
Founder Conversations
Harrison Rose - Bootstrapping To One Million Annual Recurring Revenue, With Zero Outbound
In today’s episode, we delve deep into the tech startup landscape with Harrison Rose.
Founder Conversations