Demandwebs Platform

One engine to find, engage, and convert Tier-1 buyers, on repeat.

Turn Data → Intelligence → Audience → Content into coordinated
Owned · Paid · Earned execution, with a feedback loop that makes every month smarter.

Why Demandwebs?

Tier-1 first

Identify high-fit accounts and buyers in seat today.

Be everywhere that matters to your market

Coordinate Owned, Paid, and Earned around audience, content strategy and set of performance metrics.

Expert team included

15 specialist roles for the cost of one hire.

No new tools

Works with HubSpot/Salesforce + LinkedIn/Meta/Google.

Compounding performance

Signals from every action feed learning back into the engine.

How it works

Our three-step system identifies your ICP buyers, delivers content that shapes their decision criteria, and converts them into pipeline—with performance that compounds every month.

Step 1

Find ICP Pipeline buyers first

Data + Intelligence identify high-fit accounts and the people in-seat today.

Step 2

Say what they can’t ignore

Undeniably human, point-of-view content that shapes decision criteria and moves buyers to a clear next step, matched to each audience and activated across Owned, Paid, and Earned.

Step 3

Convert to pipeline, on repeat

Cadence you can feel every week, plus sales enablement that gives reps the edge. Signals from every action feed the engine, so next month performs better.

What our engine is built for

Data

Trusted signals from 100+ sources, unified and de-duplicated by our analyst team.

Ideal For
Data Analysts
GTM Engineers

Intelligence

AI agents and analysts turn signals into decision-grade insights: buying signals, market research, social listening, and competitor analysis.

Ideal For
Intelligence Leads
Market Researchers

Performance

We obsess over performance and provide guarantees. Your business will begin creating pipeline from ICP accounts in under 30 days.

Ideal For
GTM Strategists
Account Managers

Audience

Activation-ready lists of high-fit accounts and buyers—email-verified, phone-enriched, social-mapped, with custom attributes.

Ideal For
Audience Builders
BD/Prospect Researchers

Content

Expert-written, analyst-researched assets—video, written, exec POV, case studies—matched to each audience segment.

Ideal For
Copywriters
Designers
Video Editors
Do you have other needs you need assistance with?

Get a 1:1 consultation with us to learn how we can further help your business.

Our execution

We work with you to understand your gaps, and recommend the highest performing solutions and strategies to hit your growth goals.

Owned Media

Webinars, case studies, LinkedIn, GEO, video content, YouTube, sales enablement and more.

Ideal For
GTM Strategists
Account Managers
Project Managers

Paid Media

We deploy the highest performing paid campaigns based on current trends and insights to drive your CPL down and quality up.

Ideal For
Ads Specialists
Designers
Copywriters

Earned Media

Newsworthy stories that earn coverage and multiply trust, press, podcasts, partners, influencers, analyst mentions.

Ideal For
PR/Comms Leads
Designers

AI & Agents

Intelligent automation that scales marketing and accelerates pipeline.

Ideal For
Marketing Ops
Demand Gen
Growth Marketers

The team you get

A cross-functional squad that executes end-to-end

Integrations

Plug into your stack in days—not months. No need to rip-and-replace. We supply anything missing.

CRM & Marketing
Advertising
Comms/Collaboration
Data & Reporting

Time to value

Typical first results: ICP Pipeline leads within 7–21 days.

Days 1–7
ICP confirmation, data ingest, intelligence set-up
Days 8–14
Audience build + first content + initial activation
By Week 3
Complete programmes live and tier-1 leads being generated
Ongoing
Signals refine audience, content, and cadence

Results (Mini Case Studies)

How Cylindo rapidly generated predictable pipeline with OrbitalX
$2.5M
Increase in Cylindo pipeline
Learn More
From Data Overload to Deal Velocity: How StackOne scaled outbound with OrbitalX
15%
Increase in StackOne outbound to meeting booked
Learn More
How EngageTech drove net-new pipeline and closed-won revenue with OrbitalX
£1.3M
Increase in EngageTech closed-won revenue
Learn More
Market Intelligence Report

See how you stack up against your competitors

We can provide a Market Intelligence Report to check how others compare with their messaging, channels, signals, and conversion paths. Plus, read about plays to win ICP Pipeline buyers first.

FAQs

What is OrbitalX and what do you do?
OrbitalX is a demand generation partner that helps B2B software companies accelerate revenue growth using data-driven strategies, multi-channel engagement, live events and compelling storytelling.
How does OrbitalX differ from traditional marketing agencies?
Unlike traditional agencies that hand over deliverables and move on, OrbitalX operates as an embedded demand generation partner. You get an entire team, AI-powered systems, and performance accountability for the cost of a single marketing hire. Every campaign is tied to pipeline and revenue—not vanity metrics—and our compounding system means results get stronger month over month.
What industries or companies do you typically work with?
We work with PE-backed and bootstrapped B2B technology and services companies that need to grow market share or enter new markets without scaling headcount. Our sweet spot is lean marketing teams at mid-market SaaS, fintech, and systems integrator businesses that want predictable pipeline—not just more leads.
What is the DemandWEBS™ framework?
DemandWEBS™ is our proprietary system that weaves together Owned, Paid, and Earned media into a single compounding engine. It starts by identifying your ICP pipeline buyers with data and intelligence, then delivers point-of-view content that shapes their decision criteria, and finally converts interest into pipeline on repeat—with every signal feeding the next cycle so performance improves month over month.
How long before we see results?
Most clients see early pipeline signals within the first 4–6 weeks, especially on paid and outbound channels. Compounding results—like 30%+ pipeline contribution and double-digit ROI—typically build over the first 6–9 months as owned and earned media assets gain traction. The system is designed to perform better every month.
How is pricing structured?
Our engagements are structured as monthly retainers tailored to your growth goals and the channels you need. You get access to 15+ skill sets—strategy, content, paid media, earned media, design, and more—for the price of one full-time marketing hire. No long-term lock-ins; we earn your business every month through measurable pipeline results.

Build an efficient pipeline for your marketing teams