B2B Demand Generation Agency
Most B2B demand generation agencies capture buyers who are already looking. We create buyers before they start searching.
Our demand generation methodology builds category awareness and buyer intent months before your sales team picks up the phone, so the accounts you’re chasing already know who you are.
11.7x ROI · £300M pipeline generated · 100+ B2B companies
Demand generation is the demand you don’t have to chase.
Demand generation is the marketing activity that builds category awareness and buyer interest before someone starts actively shopping. It’s what fills lead generation’s funnel, rather than replacing it.
B2B marketing is broken
The issue isn’t leads, tools, or channels. It’s the absence of a system that compounds.
Faster results
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New demand, not the same buyers
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Warm buyers who already want in
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Pipeline you can forecast months out
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An audience that keeps compounding
Time-consuming tasks
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Competing for the same in-market buyers
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Form fills that never convert
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No way to forecast next quarter
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Rented reach that resets monthly
Demand generation methodologies that build pipeline without adding headcount
We turn a cold, unaware category into pipeline that’s already warm when sales gets involved.
Buyers who already know your name before the first call
Pipeline you can forecast a quarter ahead
Sales conversations that start warm
A pipeline that gets cheaper to fill every quarter
One system that runs your entire pipeline engine
DemandWEBS™ is the AI-native ABM platform powering every OrbitalX campaign. It turns a single strategic input — a filmed interview, a customer story, a report — into a fully deployed, multi touch, multi channel campaign across organic and paid channels. We start by enriching your ICP and account data with live buying intent signals, matching content to the right account and persona through social listening, and then deploy high impact campaigns across every channel. What used to take a team of 10 marketers, happens continuously with a self learning capability through AI. The results? ICP-qualified pipeline, and guaranteed results faster than any internal team could deliver.
What you get
Live, continuously enriched account and contact data, so no signal slips through
One strategic input, deployed everywhere it needs to be and channel-appropriate
Every touchpoint learns from the last, so performance compounds monthly
Built to work with all the tools you already have
DemandWEBS™
How it works
Every programme runs on the same three moves: find the right buyers, tell a story only you can tell, and turn that attention into pipeline that converts.
Data
Identifies your best-fit target accounts and the buying committee inside them, so every campaign starts with who actually matters
Story
Impossible to ignore point-of-view informs rich content, shaped to each account and persona; proprietary, and unattainable for any competitor hoping to copy
Execution
Turns attention into pipeline on repeat, with every signal feeding the next campaign so performance compounds monthly.
How we build demand: inside DemandWEBS™
Four stages, one system. Not four hand-offs between teams.
Signal plan
We map intent, firmographic and technographic data to find accounts before they’re in-market. That’s the window your competitors aren’t watching yet.
Narrative plan
We build undeniably human, point-of-view content that gives buyers a reason to have an opinion about your category before they’ve looked at a single vendor’s pricing page.
Distribution plan
One distinct narrative, seeded across owned channels (site, inbox, community) and paid channels (LinkedIn, Meta, Google) at the same time. Demand shows up everywhere your buyer looks, whether or not you’re paying for that spot.
Compounding plan
Every open, reply and click feeds back into DemandWEBS™. Next month’s campaign starts with more signal than this one did, not a blank page.
What it costs to build this yourself
In case you’re tempted or compelled to reduce this strategic decision to a comparison on price, have a look at what building this capability in-house actually involves: typically a senior hire, months of ramp time, specialist contractors, and a stack of platform licences.
| Cost item | Build in-house | OrbitalX |
|---|---|---|
| Senior marketing hire salary + on-costs | £60,000–£90,000/yr | Included |
| Recruitment & ramp | £15,000–£25,000 | Included |
| Specialist skills contractors or additional hires | £25,000–£50,000/yr | Included |
| Tool stack & data platform licences, enrichment, intent | £20,000–£60,000/yr | Included |
| AI GTMe with tooling | £50,000–£100,000 | Included |
| Total, year one | £170,000–£325,000+ | £72,000 |
Real results from our customers
See what our clients have to say
Thanks so much for the through rundown! Appreciate it. The whole webinar was very very smooth.
Thanks for leading us all and teaching us how to use the platform, guiding, moderating, and supplying us with tips and tricks along the way.
Emma McNicoll
Partner Growth Manager, Yotpo
Partnering with OrbitalX on a webinar programme helped us raise awareness of our new AI-enabled platform as part of our Access Evo launch.
Their responsiveness, technical expertise and multi‑channel engagement strategy has driven strong registration and reach with our identified audience. Their stakeholder management and project management skills keep everything on track, when we are juggling multiple balls in a fast-paced GTM campaign.”
Rachael Moss
Head of Marketing, Access Recruitment
We stopped counting the number of accounts we were reaching because working with OrbitalX meant we were finally reaching the right ones.
They didn’t just hand us data and walk away. They collaborated with us weekly, adapted fast, and acted like an extension of our team.
Romain Sestier
CEO/Founder, StackOne
Thanks so much for the through rundown! Appreciate it. The whole webinar was very very smooth.
Thanks for leading us all and teaching us how to use the platform, guiding, moderating, and supplying us with tips and tricks along the way.
Emma McNicoll
Partner Growth Manager, Yotpo
Partnering with OrbitalX on a webinar programme helped us raise awareness of our new AI-enabled platform as part of our Access Evo launch.
Their responsiveness, technical expertise and multi‑channel engagement strategy has driven strong registration and reach with our identified audience. Their stakeholder management and project management skills keep everything on track, when we are juggling multiple balls in a fast-paced GTM campaign.”
Rachael Moss
Head of Marketing, Access Recruitment
We stopped counting the number of accounts we were reaching because working with OrbitalX meant we were finally reaching the right ones.
They didn’t just hand us data and walk away. They collaborated with us weekly, adapted fast, and acted like an extension of our team.
Romain Sestier
CEO/Founder, StackOne
Thanks so much for the through rundown! Appreciate it. The whole webinar was very very smooth.
Thanks for leading us all and teaching us how to use the platform, guiding, moderating, and supplying us with tips and tricks along the way.
Emma McNicoll
Partner Growth Manager, Yotpo
Partnering with OrbitalX on a webinar programme helped us raise awareness of our new AI-enabled platform as part of our Access Evo launch.
Their responsiveness, technical expertise and multi‑channel engagement strategy has driven strong registration and reach with our identified audience. Their stakeholder management and project management skills keep everything on track, when we are juggling multiple balls in a fast-paced GTM campaign.”
Rachael Moss
Head of Marketing, Access Recruitment
We stopped counting the number of accounts we were reaching because working with OrbitalX meant we were finally reaching the right ones.
They didn’t just hand us data and walk away. They collaborated with us weekly, adapted fast, and acted like an extension of our team.
Romain Sestier
CEO/Founder, StackOne
Thanks so much for the through rundown! Appreciate it. The whole webinar was very very smooth.
Thanks for leading us all and teaching us how to use the platform, guiding, moderating, and supplying us with tips and tricks along the way.
Emma McNicoll
Partner Growth Manager, Yotpo
Partnering with OrbitalX on a webinar programme helped us raise awareness of our new AI-enabled platform as part of our Access Evo launch.
Their responsiveness, technical expertise and multi‑channel engagement strategy has driven strong registration and reach with our identified audience. Their stakeholder management and project management skills keep everything on track, when we are juggling multiple balls in a fast-paced GTM campaign.”
Rachael Moss
Head of Marketing, Access Recruitment
We stopped counting the number of accounts we were reaching because working with OrbitalX meant we were finally reaching the right ones.
They didn’t just hand us data and walk away. They collaborated with us weekly, adapted fast, and acted like an extension of our team.
Romain Sestier
CEO/Founder, StackOne
Thanks so much for the through rundown! Appreciate it. The whole webinar was very very smooth.
Thanks for leading us all and teaching us how to use the platform, guiding, moderating, and supplying us with tips and tricks along the way.
Emma McNicoll
Partner Growth Manager, Yotpo
Partnering with OrbitalX on a webinar programme helped us raise awareness of our new AI-enabled platform as part of our Access Evo launch.
Their responsiveness, technical expertise and multi‑channel engagement strategy has driven strong registration and reach with our identified audience. Their stakeholder management and project management skills keep everything on track, when we are juggling multiple balls in a fast-paced GTM campaign.”
Rachael Moss
Head of Marketing, Access Recruitment
We stopped counting the number of accounts we were reaching because working with OrbitalX meant we were finally reaching the right ones.
They didn’t just hand us data and walk away. They collaborated with us weekly, adapted fast, and acted like an extension of our team.
Romain Sestier
CEO/Founder, StackOne
Thanks so much for the through rundown! Appreciate it. The whole webinar was very very smooth.
Thanks for leading us all and teaching us how to use the platform, guiding, moderating, and supplying us with tips and tricks along the way.
Emma McNicoll
Partner Growth Manager, Yotpo
Partnering with OrbitalX on a webinar programme helped us raise awareness of our new AI-enabled platform as part of our Access Evo launch.
Their responsiveness, technical expertise and multi‑channel engagement strategy has driven strong registration and reach with our identified audience. Their stakeholder management and project management skills keep everything on track, when we are juggling multiple balls in a fast-paced GTM campaign.”
Rachael Moss
Head of Marketing, Access Recruitment
We stopped counting the number of accounts we were reaching because working with OrbitalX meant we were finally reaching the right ones.
They didn’t just hand us data and walk away. They collaborated with us weekly, adapted fast, and acted like an extension of our team.
Romain Sestier
CEO/Founder, StackOne
Partnering with OrbitalX brought new life to our demand gen and significantly fattened our middle of funnel.
The team took the time to understand our business and proposition in-depth and are a joy to work with. Within a very short time, the activity has started to deliver high-quality conversations with buyers who are ready to buy.”
Sarah Clark
CRO, The Legal Director
Our experience with OrbitalX has been excellent.
Their communication is clear and proactive, and the standard of work has been impressive. The webinar teasers and lead magnet they produced were of high quality, and they’ve shown great responsiveness throughout. We’re looking forward to building on this strong start and continuing our partnership
Toni Harper
Dental Lead - Marketing, Agilio
OrbitalX brings expertise, passion, and a genuine care for our success.
They’ve helped us maximise our most important channels and think differently about our entire go-to-market motion. They’re more than a partner, they’re a part of the team.
Peter Karpas
CEO, Bold Commerce
Partnering with OrbitalX brought new life to our demand gen and significantly fattened our middle of funnel.
The team took the time to understand our business and proposition in-depth and are a joy to work with. Within a very short time, the activity has started to deliver high-quality conversations with buyers who are ready to buy.”
Sarah Clark
CRO, The Legal Director
Our experience with OrbitalX has been excellent.
Their communication is clear and proactive, and the standard of work has been impressive. The webinar teasers and lead magnet they produced were of high quality, and they’ve shown great responsiveness throughout. We’re looking forward to building on this strong start and continuing our partnership
Toni Harper
Dental Lead - Marketing, Agilio
OrbitalX brings expertise, passion, and a genuine care for our success.
They’ve helped us maximise our most important channels and think differently about our entire go-to-market motion. They’re more than a partner, they’re a part of the team.
Peter Karpas
CEO, Bold Commerce
Partnering with OrbitalX brought new life to our demand gen and significantly fattened our middle of funnel.
The team took the time to understand our business and proposition in-depth and are a joy to work with. Within a very short time, the activity has started to deliver high-quality conversations with buyers who are ready to buy.”
Sarah Clark
CRO, The Legal Director
Our experience with OrbitalX has been excellent.
Their communication is clear and proactive, and the standard of work has been impressive. The webinar teasers and lead magnet they produced were of high quality, and they’ve shown great responsiveness throughout. We’re looking forward to building on this strong start and continuing our partnership
Toni Harper
Dental Lead - Marketing, Agilio
OrbitalX brings expertise, passion, and a genuine care for our success.
They’ve helped us maximise our most important channels and think differently about our entire go-to-market motion. They’re more than a partner, they’re a part of the team.
Peter Karpas
CEO, Bold Commerce
Partnering with OrbitalX brought new life to our demand gen and significantly fattened our middle of funnel.
The team took the time to understand our business and proposition in-depth and are a joy to work with. Within a very short time, the activity has started to deliver high-quality conversations with buyers who are ready to buy.”
Sarah Clark
CRO, The Legal Director
Our experience with OrbitalX has been excellent.
Their communication is clear and proactive, and the standard of work has been impressive. The webinar teasers and lead magnet they produced were of high quality, and they’ve shown great responsiveness throughout. We’re looking forward to building on this strong start and continuing our partnership
Toni Harper
Dental Lead - Marketing, Agilio
OrbitalX brings expertise, passion, and a genuine care for our success.
They’ve helped us maximise our most important channels and think differently about our entire go-to-market motion. They’re more than a partner, they’re a part of the team.
Peter Karpas
CEO, Bold Commerce
Partnering with OrbitalX brought new life to our demand gen and significantly fattened our middle of funnel.
The team took the time to understand our business and proposition in-depth and are a joy to work with. Within a very short time, the activity has started to deliver high-quality conversations with buyers who are ready to buy.”
Sarah Clark
CRO, The Legal Director
Our experience with OrbitalX has been excellent.
Their communication is clear and proactive, and the standard of work has been impressive. The webinar teasers and lead magnet they produced were of high quality, and they’ve shown great responsiveness throughout. We’re looking forward to building on this strong start and continuing our partnership
Toni Harper
Dental Lead - Marketing, Agilio
OrbitalX brings expertise, passion, and a genuine care for our success.
They’ve helped us maximise our most important channels and think differently about our entire go-to-market motion. They’re more than a partner, they’re a part of the team.
Peter Karpas
CEO, Bold Commerce
Partnering with OrbitalX brought new life to our demand gen and significantly fattened our middle of funnel.
The team took the time to understand our business and proposition in-depth and are a joy to work with. Within a very short time, the activity has started to deliver high-quality conversations with buyers who are ready to buy.”
Sarah Clark
CRO, The Legal Director
Our experience with OrbitalX has been excellent.
Their communication is clear and proactive, and the standard of work has been impressive. The webinar teasers and lead magnet they produced were of high quality, and they’ve shown great responsiveness throughout. We’re looking forward to building on this strong start and continuing our partnership
Toni Harper
Dental Lead - Marketing, Agilio
OrbitalX brings expertise, passion, and a genuine care for our success.
They’ve helped us maximise our most important channels and think differently about our entire go-to-market motion. They’re more than a partner, they’re a part of the team.
Peter Karpas
CEO, Bold Commerce
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We map how competitors show up to your target accounts — messaging, channels, signals, and conversion paths — plus the plays to win ICP pipeline buyers first.
FAQs
If you already run lead generation, keep running it. Demand generation feeds it, it doesn’t replace it. The problem most teams hit is that lead gen alone is fishing in a pool that isn’t growing: same buyers, same competitors, rising cost per lead, and a form-fill rate that keeps sliding. Demand generation grows that pool, so lead gen has more people to actually capture.
That’s ‘the create’ side. The ‘capture’ side (forms, retargeting, follow-up from sales) still runs, but now it’s working on buyers who already have a reason to say yes. Every signal from that activity, opens, replies, dwell time, feeds back into DemandWEBS™, so the next campaign starts with more to go on than the last one did. That loop, not a slogan, is what "creating demand" actually means here.
We exist for teams who need senior-level output right now, without carrying the headcount, the ramp time, or the tool stack it takes to build it themselves.