Behind the Numbers: How Yieldify Made Every Rep Count
Yieldify is a personalisation platform that helps ecommerce brands increase revenue by delivering timely, relevant onsite experiences. By combining an easy-to-use platform with a hands-on service team, Yieldify empowers marketers to engage visitors at every stage of the funnel, without relying heavily on internal technical resources.
Client Overview: Yieldify
Backed by Google Ventures and SoftBank, and acquired by Publicis Groupe in 2022, Yieldify has helped over 1,000 brands across North America, Europe, and APAC generate more than $2.5 billion in additional revenue. From cart abandonment campaigns to dynamic product recommendations, Yieldify enables brands to convert more traffic with smarter personalisation.
"I lead the partnerships team at Yieldify. We operate in the marketing technology space, backed by Google Ventures and Softbank, and were recently acquired by Publicis Group. Our focus was on helping our BDRs and AEs hit maximum efficiency by removing manual tasks and bad data from their workflow."
The Need
Yieldify’s go-to-market team in New York, comprising 12 BDRs and AEs, was spending up to 40% of their day on manual data work: cleaning CRM entries, verifying accounts, and dealing with inaccurate contact records from enrichment tools like Apollo. This time sink impacted productivity, pipeline velocity, and overall revenue efficiency.
Further analysis revealed a deeper issue:
40% of accounts being worked were not ICP, a massive waste of effort on prospects that were never going to convert.
"While we were sleeping, the OrbitalX team were working. It gave us an always-on operation that made every single rep more effective."
The Results
Meeting volume increased from 8 to 14 qualified meetings per rep per month
Rep productivity rose significantly, with sales teams gaining back ~4 hours per week
95% of accounts being worked were verified ICP (vs. 60% prior)
Improved downstream revenue impact for CS and renewals, driven by cleaner, more strategic data
Beyond performance metrics, Yieldify’s investment in OrbitalX enabled them to reduce their dependency on generic third-party data tools and instead build a proprietary, high-quality dataset that aligned tightly with their go-to-market strategy.
Why Yieldify Recommends OrbitalX
"OrbitalX have a culture of leaning in which means that they look to solve problems and be incredibly proactive in the partnership. More so than any third-party vendor we've ever worked with before."
Three reasons OrbitalX became a strategic partner:
Proactive Problem Solvers – Always pushing the partnership forward
Deep Outbound + AI Expertise – Ahead of the curve in both tactics and tech
World-Class Data Foundation – Built a gold-standard, proprietary dataset that scaled across Sales and CS
