Account-Based Marketing Services
Account-based marketing services, scoped by tier: 1:Many, 1:Few, or 1:1.
Every engagement starts with account selection and buying-committee mapping, then runs personalised campaigns across the channels your buyers actually use.
11.7x ROI · £300M pipeline generated · 100+ B2B companies
Account-based marketing is marketing built around a target account, not a job title.
Account-based marketing is a B2B strategy that treats each target account as its own market, coordinating sales and marketing around the same list instead of a shared pool of leads. Campaigns are built for the account’s whole buying committee, not a single contact.
B2B marketing is broken
The issue isn’t leads, tools, or channels. It’s the absence of a system that compounds.
Faster results
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One list, sales and marketing
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Every stakeholder mapped and covered
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Personalisation that scales to hundreds
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Account movement visible stage by stage
Time-consuming tasks
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Sales and marketing chasing different lists
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One contact, rest of committee ignored
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Generic messaging dressed up as personal
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No signal until the deal stalls
Account-based marketing services that reach a whole buying committee, without a bigger sales team
We turn your target account list into personalised campaigns built for the whole buying committee, from champion to budget holder.
Every stakeholder in the buying committee gets their own message
Sales and marketing working from one shared account list
Personalisation that scales past your top ten accounts
Account engagement visible before the deal ever moves
Champion
Head of Marketing
Pipeline playbook
Budget holder
CFO
ROI model
Technical lead
Head of RevOps
Integration brief
Exec sponsor
CEO
Board POV video
One system that runs your entire pipeline engine
DemandWEBS™ is the AI-native ABM platform powering every OrbitalX campaign. It turns a single strategic input — a filmed interview, a customer story, a report — into a fully deployed, multi touch, multi channel campaign across organic and paid channels. We start by enriching your ICP and account data with live buying intent signals, matching content to the right account and persona through social listening, and then deploy high impact campaigns across every channel. What used to take a team of 10 marketers, happens continuously with a self learning capability through AI. The results? ICP-qualified pipeline, and guaranteed results faster than any internal team could deliver.
What you get
Live, continuously enriched account and contact data, so no signal slips through
One strategic input, deployed everywhere it needs to be and channel-appropriate
Every touchpoint learns from the last, so performance compounds monthly
Built to work with all the tools you already have
DemandWEBS™
How it works
Every programme runs on the same three moves: find the right buyers, tell a story only you can tell, and turn that attention into pipeline that converts.
Data
Identifies your best-fit target accounts and the buying committee inside them, so every campaign starts with who actually matters
Story
Impossible to ignore point-of-view informs rich content, shaped to each account and persona; proprietary, and unattainable for any competitor hoping to copy
Execution
Turns attention into pipeline on repeat, with every signal feeding the next campaign so performance compounds monthly.
Whatever tier of ABM you need
Whether you need help with your whole funnel, or just part of it, we can augment your sales team to build more ICP-qualified pipeline.
1:Many
1:Many runs across your entire ICP list at once, using one messaging framework personalised at the account level (company name, industry, trigger event) rather than written fresh for each one. It suits teams with a large addressable market who want broad, consistent coverage rather than a handful of hand-built campaigns. Expect steady engagement across the full list, with the highest-intent accounts flagged for closer follow-up.
1:Few
1:Few groups accounts by shared pain point, trigger event, or vertical, then builds one campaign per cluster instead of per account. Clusters usually run 10 to 30 accounts, small enough that the messaging can go deeper than 1:Many while still being built once and run across the group. Sales and marketing work from the same cluster list, with content addressing the specific pain that put those accounts together.
1:1
1:1 is built for the handful of accounts where losing the deal actually hurts. Each one gets its own research, its own messaging, and often its own microsite or physical mailer, built around that account’s buying committee and internal politics. A named strategist owns the account, with weekly alignment against your sales team on where the deal actually stands.
What it costs to build this yourself
In case you’re tempted or compelled to reduce this strategic decision to a comparison on price, have a look at what building this capability in-house actually involves: typically a senior hire, months of ramp time, specialist contractors, and a stack of platform licences.
| Cost item | Build in-house | OrbitalX |
|---|---|---|
| Senior marketing hire salary + on-costs | £60,000–£90,000/yr | Included |
| Recruitment & ramp | £15,000–£25,000 | Included |
| Specialist skills contractors or additional hires | £25,000–£50,000/yr | Included |
| Tool stack & data platform licences, enrichment, intent | £20,000–£60,000/yr | Included |
| AI GTMe with tooling | £50,000–£100,000 | Included |
| Total, year one | £170,000–£325,000+ | £72,000 |
Real results from our customers
See what our clients have to say
Thanks so much for the through rundown! Appreciate it. The whole webinar was very very smooth.
Thanks for leading us all and teaching us how to use the platform, guiding, moderating, and supplying us with tips and tricks along the way.
Emma McNicoll
Partner Growth Manager, Yotpo
Partnering with OrbitalX on a webinar programme helped us raise awareness of our new AI-enabled platform as part of our Access Evo launch.
Their responsiveness, technical expertise and multi‑channel engagement strategy has driven strong registration and reach with our identified audience. Their stakeholder management and project management skills keep everything on track, when we are juggling multiple balls in a fast-paced GTM campaign.”
Rachael Moss
Head of Marketing, Access Recruitment
We stopped counting the number of accounts we were reaching because working with OrbitalX meant we were finally reaching the right ones.
They didn’t just hand us data and walk away. They collaborated with us weekly, adapted fast, and acted like an extension of our team.
Romain Sestier
CEO/Founder, StackOne
Thanks so much for the through rundown! Appreciate it. The whole webinar was very very smooth.
Thanks for leading us all and teaching us how to use the platform, guiding, moderating, and supplying us with tips and tricks along the way.
Emma McNicoll
Partner Growth Manager, Yotpo
Partnering with OrbitalX on a webinar programme helped us raise awareness of our new AI-enabled platform as part of our Access Evo launch.
Their responsiveness, technical expertise and multi‑channel engagement strategy has driven strong registration and reach with our identified audience. Their stakeholder management and project management skills keep everything on track, when we are juggling multiple balls in a fast-paced GTM campaign.”
Rachael Moss
Head of Marketing, Access Recruitment
We stopped counting the number of accounts we were reaching because working with OrbitalX meant we were finally reaching the right ones.
They didn’t just hand us data and walk away. They collaborated with us weekly, adapted fast, and acted like an extension of our team.
Romain Sestier
CEO/Founder, StackOne
Thanks so much for the through rundown! Appreciate it. The whole webinar was very very smooth.
Thanks for leading us all and teaching us how to use the platform, guiding, moderating, and supplying us with tips and tricks along the way.
Emma McNicoll
Partner Growth Manager, Yotpo
Partnering with OrbitalX on a webinar programme helped us raise awareness of our new AI-enabled platform as part of our Access Evo launch.
Their responsiveness, technical expertise and multi‑channel engagement strategy has driven strong registration and reach with our identified audience. Their stakeholder management and project management skills keep everything on track, when we are juggling multiple balls in a fast-paced GTM campaign.”
Rachael Moss
Head of Marketing, Access Recruitment
We stopped counting the number of accounts we were reaching because working with OrbitalX meant we were finally reaching the right ones.
They didn’t just hand us data and walk away. They collaborated with us weekly, adapted fast, and acted like an extension of our team.
Romain Sestier
CEO/Founder, StackOne
Thanks so much for the through rundown! Appreciate it. The whole webinar was very very smooth.
Thanks for leading us all and teaching us how to use the platform, guiding, moderating, and supplying us with tips and tricks along the way.
Emma McNicoll
Partner Growth Manager, Yotpo
Partnering with OrbitalX on a webinar programme helped us raise awareness of our new AI-enabled platform as part of our Access Evo launch.
Their responsiveness, technical expertise and multi‑channel engagement strategy has driven strong registration and reach with our identified audience. Their stakeholder management and project management skills keep everything on track, when we are juggling multiple balls in a fast-paced GTM campaign.”
Rachael Moss
Head of Marketing, Access Recruitment
We stopped counting the number of accounts we were reaching because working with OrbitalX meant we were finally reaching the right ones.
They didn’t just hand us data and walk away. They collaborated with us weekly, adapted fast, and acted like an extension of our team.
Romain Sestier
CEO/Founder, StackOne
Thanks so much for the through rundown! Appreciate it. The whole webinar was very very smooth.
Thanks for leading us all and teaching us how to use the platform, guiding, moderating, and supplying us with tips and tricks along the way.
Emma McNicoll
Partner Growth Manager, Yotpo
Partnering with OrbitalX on a webinar programme helped us raise awareness of our new AI-enabled platform as part of our Access Evo launch.
Their responsiveness, technical expertise and multi‑channel engagement strategy has driven strong registration and reach with our identified audience. Their stakeholder management and project management skills keep everything on track, when we are juggling multiple balls in a fast-paced GTM campaign.”
Rachael Moss
Head of Marketing, Access Recruitment
We stopped counting the number of accounts we were reaching because working with OrbitalX meant we were finally reaching the right ones.
They didn’t just hand us data and walk away. They collaborated with us weekly, adapted fast, and acted like an extension of our team.
Romain Sestier
CEO/Founder, StackOne
Thanks so much for the through rundown! Appreciate it. The whole webinar was very very smooth.
Thanks for leading us all and teaching us how to use the platform, guiding, moderating, and supplying us with tips and tricks along the way.
Emma McNicoll
Partner Growth Manager, Yotpo
Partnering with OrbitalX on a webinar programme helped us raise awareness of our new AI-enabled platform as part of our Access Evo launch.
Their responsiveness, technical expertise and multi‑channel engagement strategy has driven strong registration and reach with our identified audience. Their stakeholder management and project management skills keep everything on track, when we are juggling multiple balls in a fast-paced GTM campaign.”
Rachael Moss
Head of Marketing, Access Recruitment
We stopped counting the number of accounts we were reaching because working with OrbitalX meant we were finally reaching the right ones.
They didn’t just hand us data and walk away. They collaborated with us weekly, adapted fast, and acted like an extension of our team.
Romain Sestier
CEO/Founder, StackOne
Partnering with OrbitalX brought new life to our demand gen and significantly fattened our middle of funnel.
The team took the time to understand our business and proposition in-depth and are a joy to work with. Within a very short time, the activity has started to deliver high-quality conversations with buyers who are ready to buy.”
Sarah Clark
CRO, The Legal Director
Our experience with OrbitalX has been excellent.
Their communication is clear and proactive, and the standard of work has been impressive. The webinar teasers and lead magnet they produced were of high quality, and they’ve shown great responsiveness throughout. We’re looking forward to building on this strong start and continuing our partnership
Toni Harper
Dental Lead - Marketing, Agilio
OrbitalX brings expertise, passion, and a genuine care for our success.
They’ve helped us maximise our most important channels and think differently about our entire go-to-market motion. They’re more than a partner, they’re a part of the team.
Peter Karpas
CEO, Bold Commerce
Partnering with OrbitalX brought new life to our demand gen and significantly fattened our middle of funnel.
The team took the time to understand our business and proposition in-depth and are a joy to work with. Within a very short time, the activity has started to deliver high-quality conversations with buyers who are ready to buy.”
Sarah Clark
CRO, The Legal Director
Our experience with OrbitalX has been excellent.
Their communication is clear and proactive, and the standard of work has been impressive. The webinar teasers and lead magnet they produced were of high quality, and they’ve shown great responsiveness throughout. We’re looking forward to building on this strong start and continuing our partnership
Toni Harper
Dental Lead - Marketing, Agilio
OrbitalX brings expertise, passion, and a genuine care for our success.
They’ve helped us maximise our most important channels and think differently about our entire go-to-market motion. They’re more than a partner, they’re a part of the team.
Peter Karpas
CEO, Bold Commerce
Partnering with OrbitalX brought new life to our demand gen and significantly fattened our middle of funnel.
The team took the time to understand our business and proposition in-depth and are a joy to work with. Within a very short time, the activity has started to deliver high-quality conversations with buyers who are ready to buy.”
Sarah Clark
CRO, The Legal Director
Our experience with OrbitalX has been excellent.
Their communication is clear and proactive, and the standard of work has been impressive. The webinar teasers and lead magnet they produced were of high quality, and they’ve shown great responsiveness throughout. We’re looking forward to building on this strong start and continuing our partnership
Toni Harper
Dental Lead - Marketing, Agilio
OrbitalX brings expertise, passion, and a genuine care for our success.
They’ve helped us maximise our most important channels and think differently about our entire go-to-market motion. They’re more than a partner, they’re a part of the team.
Peter Karpas
CEO, Bold Commerce
Partnering with OrbitalX brought new life to our demand gen and significantly fattened our middle of funnel.
The team took the time to understand our business and proposition in-depth and are a joy to work with. Within a very short time, the activity has started to deliver high-quality conversations with buyers who are ready to buy.”
Sarah Clark
CRO, The Legal Director
Our experience with OrbitalX has been excellent.
Their communication is clear and proactive, and the standard of work has been impressive. The webinar teasers and lead magnet they produced were of high quality, and they’ve shown great responsiveness throughout. We’re looking forward to building on this strong start and continuing our partnership
Toni Harper
Dental Lead - Marketing, Agilio
OrbitalX brings expertise, passion, and a genuine care for our success.
They’ve helped us maximise our most important channels and think differently about our entire go-to-market motion. They’re more than a partner, they’re a part of the team.
Peter Karpas
CEO, Bold Commerce
Partnering with OrbitalX brought new life to our demand gen and significantly fattened our middle of funnel.
The team took the time to understand our business and proposition in-depth and are a joy to work with. Within a very short time, the activity has started to deliver high-quality conversations with buyers who are ready to buy.”
Sarah Clark
CRO, The Legal Director
Our experience with OrbitalX has been excellent.
Their communication is clear and proactive, and the standard of work has been impressive. The webinar teasers and lead magnet they produced were of high quality, and they’ve shown great responsiveness throughout. We’re looking forward to building on this strong start and continuing our partnership
Toni Harper
Dental Lead - Marketing, Agilio
OrbitalX brings expertise, passion, and a genuine care for our success.
They’ve helped us maximise our most important channels and think differently about our entire go-to-market motion. They’re more than a partner, they’re a part of the team.
Peter Karpas
CEO, Bold Commerce
Partnering with OrbitalX brought new life to our demand gen and significantly fattened our middle of funnel.
The team took the time to understand our business and proposition in-depth and are a joy to work with. Within a very short time, the activity has started to deliver high-quality conversations with buyers who are ready to buy.”
Sarah Clark
CRO, The Legal Director
Our experience with OrbitalX has been excellent.
Their communication is clear and proactive, and the standard of work has been impressive. The webinar teasers and lead magnet they produced were of high quality, and they’ve shown great responsiveness throughout. We’re looking forward to building on this strong start and continuing our partnership
Toni Harper
Dental Lead - Marketing, Agilio
OrbitalX brings expertise, passion, and a genuine care for our success.
They’ve helped us maximise our most important channels and think differently about our entire go-to-market motion. They’re more than a partner, they’re a part of the team.
Peter Karpas
CEO, Bold Commerce
See how your target accounts see you
We map how competitors show up to your target accounts — messaging, channels, signals, and conversion paths — plus the plays to win ICP pipeline buyers first.
FAQs
We exist for teams who need senior-level output right now, without carrying the headcount, the ramp time, or the tool stack it takes to build it themselves.