B2B Email Marketing Agency
Your story, in front of the whole buying committee
B2B email marketing services that put your story in front of every person on a target account’s buying committee: branded sequences to the people who already know you, and personal outbound to the accounts that don’t.
11.7x ROI · £300M pipeline generated · 100+ B2B companies
B2B email marketing is built for sales that take months and involve several decision-makers, where consumer email is built for fast promotions and impulse.
At OrbitalX the list is a target account list and its buying committee, not a subscriber count. The job is to move an account towards a decision, not to win a click.
B2B marketing is broken
The issue isn’t leads, tools, or channels. It’s the absence of a system that compounds.
Faster results
-
Verified target accounts and committees
-
Messages matched to persona and stage
-
Warmed domains that reach inboxes
-
Replies logged against every account
Time-consuming tasks
-
Stale bought lists, wrong contacts
-
One email sent to everyone
-
Burnt domains landing in promotions
-
Reporting that stops at opens
B2B email marketing that reaches the whole buying committee, without burning your domain
Branded sequences and personal outbound, built from your own story and sent on infrastructure we manage. Live and delivering leads within 30 days.
Audiences that fit
Every account segmented by vertical, pain, persona and seniority, not by list.
Nurture that matches the buyer
Content for each stage: problem aware, considering, or ready to buy.
Copy for the whole committee
Messages written for each person, drawn from the video content we produce with you.
Inboxes, not promotions tabs
Deliverability handled before the first send, on domains we warm for you.
One system that runs your entire pipeline engine
DemandWEBS™ is the AI-native ABM platform powering every OrbitalX campaign. It turns a single strategic input — a filmed interview, a customer story, a report — into a fully deployed, multi touch, multi channel campaign across organic and paid channels. We start by enriching your ICP and account data with live buying intent signals, matching content to the right account and persona through social listening, and then deploy high impact campaigns across every channel. What used to take a team of 10 marketers, happens continuously with a self learning capability through AI. The results? ICP-qualified pipeline, and guaranteed results faster than any internal team could deliver.
What you get
Live, continuously enriched account and contact data, so no signal slips through
One strategic input, deployed everywhere it needs to be and channel-appropriate
Every touchpoint learns from the last, so performance compounds monthly
Built to work with all the tools you already have
DemandWEBS™
How email supports your ABM and demand generation programmes
Email is not a separate programme. It is how our ABM and demand generation programmes reach people. Most B2B teams piece this together from separate partners that do not connect. DemandWEBS™, built from thousands of tests on the right mix of organic and paid, connects it.
Inside an ABM programme
One carefully written message to a named account, with an offer worth a reply, keeps the committee warm between calls and LinkedIn touches. Every reply lands against the account, so sales knows who to pick up.
Inside a demand generation programme
DemandWEBS™ turns one strategic input, such as a filmed interview, into a full multi-channel campaign. Email is the sequence that gets target accounts to register for it, then follows up with personalised reminders.
Two kinds of B2B email, one system
Both run from the same target account list, and we are clear about which is which.
Marketing sequences
Fully branded HTML emails to people who already know you: registrants, subscribers and past contacts. Each sequence mixes marketing emails with reminder emails, customised to the audience and the goal, to promote a webinar, a lead magnet or a report. Every touch is personalised by vertical, pain, persona and seniority.
One-to-one outbound
A highly personalised message to a named account that does not know you yet, sent by our custom-built AI SDR. It goes through a full build process with human review and sign-off, has a brain that learns from replies, engagement and click-throughs, with context built continuously into its knowledge base. It is the opposite of an off-the-shelf, cookie-cutter tool. It handles objections and replies, and updates your CRM in real time. It leads with value, never an ask.
Why most B2B email underperforms
The data isn’t good enough
Most CRMs are a mess, so the lists being emailed are the opposite of refined. We clean and enrich your ICP account and contact data before anything is sent.
The audience is too broad
One message to everyone is spray and pray. We segment by vertical, pain, persona and seniority, and write to each.
The content ignores the funnel stage
A problem-aware buyer and a buyer ready to purchase need different emails. We match content to where each person is.
Deliverability is an afterthought
Invalid addresses and spam complaints erode domain authority until every send lands in promotions. We warm domains, remove invalid addresses and manage sending infrastructure so we do not need to touch yours.
What it costs to build this yourself
In case you’re tempted or compelled to reduce this strategic decision to a comparison on price, have a look at what building this capability in-house actually involves: typically a senior hire, months of ramp time, specialist contractors, and a stack of platform licences.
| Cost item | Build in-house | OrbitalX |
|---|---|---|
| Senior marketing hire salary + on-costs | £60,000–£90,000/yr | Included |
| Recruitment & ramp | £15,000–£25,000 | Included |
| Specialist skills contractors or additional hires | £25,000–£50,000/yr | Included |
| Tool stack & data platform licences, enrichment, intent | £20,000–£60,000/yr | Included |
| AI GTMe with tooling | £50,000–£100,000 | Included |
| Total, year one | £170,000–£325,000+ | £72,000 |
Real results from our customers
See what our clients have to say
Thanks so much for the through rundown! Appreciate it. The whole webinar was very very smooth.
Thanks for leading us all and teaching us how to use the platform, guiding, moderating, and supplying us with tips and tricks along the way.
Emma McNicoll
Partner Growth Manager, Yotpo
Partnering with OrbitalX on a webinar programme helped us raise awareness of our new AI-enabled platform as part of our Access Evo launch.
Their responsiveness, technical expertise and multi‑channel engagement strategy has driven strong registration and reach with our identified audience. Their stakeholder management and project management skills keep everything on track, when we are juggling multiple balls in a fast-paced GTM campaign.”
Rachael Moss
Head of Marketing, Access Recruitment
We stopped counting the number of accounts we were reaching because working with OrbitalX meant we were finally reaching the right ones.
They didn’t just hand us data and walk away. They collaborated with us weekly, adapted fast, and acted like an extension of our team.
Romain Sestier
CEO/Founder, StackOne
Thanks so much for the through rundown! Appreciate it. The whole webinar was very very smooth.
Thanks for leading us all and teaching us how to use the platform, guiding, moderating, and supplying us with tips and tricks along the way.
Emma McNicoll
Partner Growth Manager, Yotpo
Partnering with OrbitalX on a webinar programme helped us raise awareness of our new AI-enabled platform as part of our Access Evo launch.
Their responsiveness, technical expertise and multi‑channel engagement strategy has driven strong registration and reach with our identified audience. Their stakeholder management and project management skills keep everything on track, when we are juggling multiple balls in a fast-paced GTM campaign.”
Rachael Moss
Head of Marketing, Access Recruitment
We stopped counting the number of accounts we were reaching because working with OrbitalX meant we were finally reaching the right ones.
They didn’t just hand us data and walk away. They collaborated with us weekly, adapted fast, and acted like an extension of our team.
Romain Sestier
CEO/Founder, StackOne
Thanks so much for the through rundown! Appreciate it. The whole webinar was very very smooth.
Thanks for leading us all and teaching us how to use the platform, guiding, moderating, and supplying us with tips and tricks along the way.
Emma McNicoll
Partner Growth Manager, Yotpo
Partnering with OrbitalX on a webinar programme helped us raise awareness of our new AI-enabled platform as part of our Access Evo launch.
Their responsiveness, technical expertise and multi‑channel engagement strategy has driven strong registration and reach with our identified audience. Their stakeholder management and project management skills keep everything on track, when we are juggling multiple balls in a fast-paced GTM campaign.”
Rachael Moss
Head of Marketing, Access Recruitment
We stopped counting the number of accounts we were reaching because working with OrbitalX meant we were finally reaching the right ones.
They didn’t just hand us data and walk away. They collaborated with us weekly, adapted fast, and acted like an extension of our team.
Romain Sestier
CEO/Founder, StackOne
Thanks so much for the through rundown! Appreciate it. The whole webinar was very very smooth.
Thanks for leading us all and teaching us how to use the platform, guiding, moderating, and supplying us with tips and tricks along the way.
Emma McNicoll
Partner Growth Manager, Yotpo
Partnering with OrbitalX on a webinar programme helped us raise awareness of our new AI-enabled platform as part of our Access Evo launch.
Their responsiveness, technical expertise and multi‑channel engagement strategy has driven strong registration and reach with our identified audience. Their stakeholder management and project management skills keep everything on track, when we are juggling multiple balls in a fast-paced GTM campaign.”
Rachael Moss
Head of Marketing, Access Recruitment
We stopped counting the number of accounts we were reaching because working with OrbitalX meant we were finally reaching the right ones.
They didn’t just hand us data and walk away. They collaborated with us weekly, adapted fast, and acted like an extension of our team.
Romain Sestier
CEO/Founder, StackOne
Thanks so much for the through rundown! Appreciate it. The whole webinar was very very smooth.
Thanks for leading us all and teaching us how to use the platform, guiding, moderating, and supplying us with tips and tricks along the way.
Emma McNicoll
Partner Growth Manager, Yotpo
Partnering with OrbitalX on a webinar programme helped us raise awareness of our new AI-enabled platform as part of our Access Evo launch.
Their responsiveness, technical expertise and multi‑channel engagement strategy has driven strong registration and reach with our identified audience. Their stakeholder management and project management skills keep everything on track, when we are juggling multiple balls in a fast-paced GTM campaign.”
Rachael Moss
Head of Marketing, Access Recruitment
We stopped counting the number of accounts we were reaching because working with OrbitalX meant we were finally reaching the right ones.
They didn’t just hand us data and walk away. They collaborated with us weekly, adapted fast, and acted like an extension of our team.
Romain Sestier
CEO/Founder, StackOne
Thanks so much for the through rundown! Appreciate it. The whole webinar was very very smooth.
Thanks for leading us all and teaching us how to use the platform, guiding, moderating, and supplying us with tips and tricks along the way.
Emma McNicoll
Partner Growth Manager, Yotpo
Partnering with OrbitalX on a webinar programme helped us raise awareness of our new AI-enabled platform as part of our Access Evo launch.
Their responsiveness, technical expertise and multi‑channel engagement strategy has driven strong registration and reach with our identified audience. Their stakeholder management and project management skills keep everything on track, when we are juggling multiple balls in a fast-paced GTM campaign.”
Rachael Moss
Head of Marketing, Access Recruitment
We stopped counting the number of accounts we were reaching because working with OrbitalX meant we were finally reaching the right ones.
They didn’t just hand us data and walk away. They collaborated with us weekly, adapted fast, and acted like an extension of our team.
Romain Sestier
CEO/Founder, StackOne
Partnering with OrbitalX brought new life to our demand gen and significantly fattened our middle of funnel.
The team took the time to understand our business and proposition in-depth and are a joy to work with. Within a very short time, the activity has started to deliver high-quality conversations with buyers who are ready to buy.”
Sarah Clark
CRO, The Legal Director
Our experience with OrbitalX has been excellent.
Their communication is clear and proactive, and the standard of work has been impressive. The webinar teasers and lead magnet they produced were of high quality, and they’ve shown great responsiveness throughout. We’re looking forward to building on this strong start and continuing our partnership
Toni Harper
Dental Lead - Marketing, Agilio
OrbitalX brings expertise, passion, and a genuine care for our success.
They’ve helped us maximise our most important channels and think differently about our entire go-to-market motion. They’re more than a partner, they’re a part of the team.
Peter Karpas
CEO, Bold Commerce
Partnering with OrbitalX brought new life to our demand gen and significantly fattened our middle of funnel.
The team took the time to understand our business and proposition in-depth and are a joy to work with. Within a very short time, the activity has started to deliver high-quality conversations with buyers who are ready to buy.”
Sarah Clark
CRO, The Legal Director
Our experience with OrbitalX has been excellent.
Their communication is clear and proactive, and the standard of work has been impressive. The webinar teasers and lead magnet they produced were of high quality, and they’ve shown great responsiveness throughout. We’re looking forward to building on this strong start and continuing our partnership
Toni Harper
Dental Lead - Marketing, Agilio
OrbitalX brings expertise, passion, and a genuine care for our success.
They’ve helped us maximise our most important channels and think differently about our entire go-to-market motion. They’re more than a partner, they’re a part of the team.
Peter Karpas
CEO, Bold Commerce
Partnering with OrbitalX brought new life to our demand gen and significantly fattened our middle of funnel.
The team took the time to understand our business and proposition in-depth and are a joy to work with. Within a very short time, the activity has started to deliver high-quality conversations with buyers who are ready to buy.”
Sarah Clark
CRO, The Legal Director
Our experience with OrbitalX has been excellent.
Their communication is clear and proactive, and the standard of work has been impressive. The webinar teasers and lead magnet they produced were of high quality, and they’ve shown great responsiveness throughout. We’re looking forward to building on this strong start and continuing our partnership
Toni Harper
Dental Lead - Marketing, Agilio
OrbitalX brings expertise, passion, and a genuine care for our success.
They’ve helped us maximise our most important channels and think differently about our entire go-to-market motion. They’re more than a partner, they’re a part of the team.
Peter Karpas
CEO, Bold Commerce
Partnering with OrbitalX brought new life to our demand gen and significantly fattened our middle of funnel.
The team took the time to understand our business and proposition in-depth and are a joy to work with. Within a very short time, the activity has started to deliver high-quality conversations with buyers who are ready to buy.”
Sarah Clark
CRO, The Legal Director
Our experience with OrbitalX has been excellent.
Their communication is clear and proactive, and the standard of work has been impressive. The webinar teasers and lead magnet they produced were of high quality, and they’ve shown great responsiveness throughout. We’re looking forward to building on this strong start and continuing our partnership
Toni Harper
Dental Lead - Marketing, Agilio
OrbitalX brings expertise, passion, and a genuine care for our success.
They’ve helped us maximise our most important channels and think differently about our entire go-to-market motion. They’re more than a partner, they’re a part of the team.
Peter Karpas
CEO, Bold Commerce
Partnering with OrbitalX brought new life to our demand gen and significantly fattened our middle of funnel.
The team took the time to understand our business and proposition in-depth and are a joy to work with. Within a very short time, the activity has started to deliver high-quality conversations with buyers who are ready to buy.”
Sarah Clark
CRO, The Legal Director
Our experience with OrbitalX has been excellent.
Their communication is clear and proactive, and the standard of work has been impressive. The webinar teasers and lead magnet they produced were of high quality, and they’ve shown great responsiveness throughout. We’re looking forward to building on this strong start and continuing our partnership
Toni Harper
Dental Lead - Marketing, Agilio
OrbitalX brings expertise, passion, and a genuine care for our success.
They’ve helped us maximise our most important channels and think differently about our entire go-to-market motion. They’re more than a partner, they’re a part of the team.
Peter Karpas
CEO, Bold Commerce
Partnering with OrbitalX brought new life to our demand gen and significantly fattened our middle of funnel.
The team took the time to understand our business and proposition in-depth and are a joy to work with. Within a very short time, the activity has started to deliver high-quality conversations with buyers who are ready to buy.”
Sarah Clark
CRO, The Legal Director
Our experience with OrbitalX has been excellent.
Their communication is clear and proactive, and the standard of work has been impressive. The webinar teasers and lead magnet they produced were of high quality, and they’ve shown great responsiveness throughout. We’re looking forward to building on this strong start and continuing our partnership
Toni Harper
Dental Lead - Marketing, Agilio
OrbitalX brings expertise, passion, and a genuine care for our success.
They’ve helped us maximise our most important channels and think differently about our entire go-to-market motion. They’re more than a partner, they’re a part of the team.
Peter Karpas
CEO, Bold Commerce
Email runs inside our services.
Explore each service, and the channels it runs alongside.
See how your target accounts see you
We map how competitors show up to your target accounts — messaging, channels, signals, and conversion paths — plus the plays to win ICP pipeline buyers first.
FAQs
We exist for teams who need senior-level output right now, without carrying the headcount, the ramp time, or the tool stack it takes to build it themselves.