How EngageTech drove net-new pipeline and closed-won revenue with OrbitalX
How one of the UK's most ambitious outbound businesses turned OrbitalX into its full marketing function.
Overview
EngageTech wanted to scale into a category-leading outbound brand without building a marketing team. In late 2024, they had the product and ambition, but not the bandwidth to stand up a full-funnel function without slowing growth through hiring and ramp time.
So they partnered with OrbitalX as their end-to-end growth partner.
The Challenge
EngageTech had outgrown generic outreach and light brand activity.
To win larger, longer-term enterprise deals, they needed:
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A complete marketing engine (not just campaigns)
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Strategic thinking without building headcount
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Credible, premium content to match their positioning
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Sales enablement to support outbound efforts
They didn't want slides. They wanted a machine
The Approach
OrbitalX became EngageTech's outsourced marketing function - covering brand, content, campaigns, CRM, and GTM strategy for the cost of one senior hire.
This included:
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Full content engine (webinars, reports, case studies, lead magnets)
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Refined positioning and GTM narrative
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Targeted ABM across UK and US
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Sales enablement and BD follow-up
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Partnership on EngageTech's 2026 brand platform
"OrbitalX helped us stop thinking about 'doing some marketing' and started thinking and acting like a go-to-market organisation. We trust them with our positioning, our customers, our account directors, our brand."
The Outcome
In 12 months, OrbitalX-led campaigns delivered:
Why Engage Tech Says OrbitalX Works
"They move fast"
OrbitalX expanded EngageTech's target accounts, refreshed messaging, and launched live campaigns within weeks. Their data, targeting, and content removed manual effort from sales and created early pipeline momentum instead of long ramp-up periods.
"They represent us well"
Whether in C-suite updates, outbound campaigns, or customer-facing assets, OrbitalX consistently shows up as an extension of EngageTech's brand. The work is credible, premium, and strong enough to be used in high-stakes sales conversations.
"They pay back"
Everything is built with revenue in mind. Content doesn't just generate leads, but supports deals already in flight through sales tools, case studies, and insight- led assets that help move opportunities from interest to close.
"We don't see them as outsourced. We see them as part of our team."
Engage Tech provides high-performance outbound SDR programmes for some of the world's most respected tech brands.
