How Cylindo rapidly generated predictable pipeline with OrbitalX
The story of a new CMO with no team; and how she partnered with OrbitalX to deliver big-league results fast.
Introduction
Jennifer Rasmussen was more than ready for her first Chief Marketing Officer role when she joined Cylindo in July 2025. A natural next step in a stellar career, the move came at a time when the expectations on CMOs were growing, but the resources available to them were shrinking.
Across B2B, marketing teams were being cut, sometimes to the bone. Excited by the rapid evolution of generative AI along with evermore sophisticated marketing automation, executives were gambling that tech could replace talent.
So by the time Jennifer walked into Cylindo, many CMO jobs were shifting from leading large teams to doing more with less. Cylindo - a unique and potentially transformative product visualisation platform for furniture retailers had been acquired by Chaos Group three years earlier. With no dedicated content engine, and a complex sales pipeline to rejuvenate, Jennifer had a big task ahead.
The Challenge: New CMO, No Team, Big Targets
Despite its best-in-class 3D visualisation tech and strong mid-market penetration, Cylindo was in danger of plateauing. The sales team needed fresh leads and the brand was looking for the bolder storytelling it needed to compete globally.
Jennifer faced:
- A one person team with no additional headcount budget in 2025 to execute campaigns, content, or messaging
- Big 2H pipeline targets amid flat market conditions
- An underperforming brand story in a crowded category
- No clear plan for demand generation or sales enablement
The Solution: Partnering with OrbitalX
Jennifer turned to OrbitalX, an end-to-end B2B marketing partner known for building profitable pipelines for the smartest growth-stage businesses in their industries. A small, senior OrbitalX team quickly became Jennifer’s ‘team’, acting as both strategic counsel and executional firepower.
Instant wins
-
Development of ideal customer profiles and developed database
-
New, powerful thought leadership assets tied to real buyer perspectives and customer problems such as return rates and modular product complexity
-
Rewritten sales decks, one-pagers and case studies to reflect real-world customer proof
-
A performance-focused content engine balancing speed, craft and quality
The Results: Biggest Quarter Yet
Despite the absence of any internal marketing team, H2 2025 delivered. In just six months, Jennifer led a marketing strategy that set up Cylindo for a hugely successful year in 2026.
On the strength of these achievements, Jennifer renewed her OrbitalX contract in January 2026.
3 Reasons You’ll Win with OrbitalX : Jennifer Rasmussen
"They're not just executors. They're partners." OrbitalX behaves like an extension of me; I trust them to challenge assumptions, bring fresh creative thinking and support me with strategic decisions. They’ve impacted every aspect of a classic B2B marketing engine from the quality of our data and value of our CRM, to the way in which we turn ideas into SQLs and real opportunities.
"They helped me move at speed, without sacrificing quality." Within weeks of us working together, Cylindo had world-class campaigns out in the market. Not just great ideas on slides some pretty design and lots of talk; real activity driving super-warm engagement with top tier prospects.
"I don’t have to brief five people numerous times. I have one conversation and things get done. Fast." There isn’t the constant hand-holding that you need with some agencies or onboarding FTEs. OrbitalX hires highly autonomous and capable people: my OrbitalX team understands our business, is biased towards action and focused on growth.
About Cylindo
Cylindo is the industry standard for 3D visualisation in home furnishings. Used by mid-market, marketplace-first, and big-box retailers and manufacturers globally, Cylindo powers interactive, photorealistic furniture experiences that convert browsers into buyers. Now part of Chaos, Cylindo embeds AI-enabled capabilities directly into the platform to help retailers and manufacturers scale visual content and turn every product detail page into a selling machine.
About Jennifer Rasmussen
Jennifer Rasmussen is the Chief Marketing Officer of Cylindo. Trained at the sharp end of multiple growth-stage SaaS companies, she possesses a rare blend of commercial urgency and brand depth. Though by no means new to leadership, Cylindo is Jennifer’s first CMO post. Within her first 6 months she laid a new foundation for the marketing function as a growth engine for Cylindo.
The NPS Question
How likely are you to recommend OrbitalX to a friend or colleague on a scale from 0 to 10, with 0 being "not at all likely" and 10 being "extremely likely"?
Jennifer’s score: 10
