B2B Webinar Marketing Agency
B2B webinars that put whole buying committees in the room
Our webinar marketing services bring the target accounts you want to sell to into the session, then turn every recording into weeks of content that keeps building pipeline after the live date.
11.7x ROI · £300M pipeline generated · 100+ B2B companies
11.7x is the average ROI across all clients over our standard 12-month arrangement. £300M is the pipeline impact we have driven.
B2B webinar marketing is the work that turns a webinar into pipeline: choosing a topic your buyers care about, getting the right people to register and attend, and following up with them afterwards.
Producing the event is one part of the job, and the marketing is everything around it. In B2B, the audience isn’t whoever finds a public sign-up form. It’s a target account list and the buying committee inside each account.
Meridian Cloud
Economic buyer
CFO
invited
Technical evaluator
Head of IT
invited
End user
RevOps Manager
invited
✓Invited by name, role and account
B2B marketing is broken
The issue isn’t leads, tools, or channels. It’s the absence of a system that compounds.
Faster results
-
Target accounts registered, and showing up
-
Recording cut into weeks of content
-
Attendees followed up with context
-
A series that builds every time
Time-consuming tasks
-
Full sign-up list, half-empty room
-
Recording forgotten on a landing page
-
Attendee list dumped on sales, cold
-
One-off events that never build
B2B webinar marketing that engages whole buying committees, without chasing registration numbers
We turn one expert conversation into a campaign that reaches, converts and follows up with your target accounts.
Registrations from the accounts and roles you actually sell to
More of each buying committee in the room on the day
Sales conversations that open with context, not a cold call
A recording that keeps earning attention for months
When are you evaluating AI tools?
One system that runs your entire pipeline engine
DemandWEBS™ is the AI-native ABM platform powering every OrbitalX campaign. It turns a single strategic input — a filmed interview, a customer story, a report — into a fully deployed, multi touch, multi channel campaign across organic and paid channels. We start by enriching your ICP and account data with live buying intent signals, matching content to the right account and persona through social listening, and then deploy high impact campaigns across every channel. What used to take a team of 10 marketers, happens continuously with a self learning capability through AI. The results? ICP qualified pipeline, and guaranteed results faster than any internal team could deliver.
What you get
Live, continuously enriched account and contact data, so no signal slips through
One strategic input, deployed everywhere it needs to be and channel-appropriate
Every touchpoint learns from the last, so performance compounds monthly
Built to work with all the tools you already have
DemandWEBS™
How webinars support your ABM and demand generation programmes
Inside an ABM programme
A webinar is the one channel that puts a target account’s buying committee in the same session at the same time. We invite them by name, role and account, with personal outreach alongside the email and LinkedIn promotion. Afterwards, sales knows exactly which accounts showed up and who came from each one, so follow-up starts with the accounts that leaned in.
Inside a demand generation programme
Our DemandWEBS™ system turns a single strategic input into a fully deployed, multi touch, multi channel campaign, and a webinar is that input. One conversation feeds the emails, the outreach and the social content that carries your story to the wider market for months. The live session is where the campaign starts.
How a webinar programme runs
Three stages, one campaign. Here’s what happens at each.
Pre-webinar
It starts with a content call with your speakers to find the angle only they can bring. From that call we shape the topic, the outcomes and the agenda, and we brief every speaker for the day. Then the promotion:
- An email campaign written separately for each buying role.
- A LinkedIn event and promotional posts.
- A full set of branded graphics.
- Personal invitations to named contacts at your target accounts.
Registrants get reminders right up to the start time, so the session stays in their diary.
During the webinar
Speakers are briefed and rehearsed, and the session is moderated from start to finish. Live polls read the room and surface buying signals, seeded questions keep the Q&A moving, and a tailored offer lands mid-session, when attention peaks. Everything is recorded for what comes next.
Post-webinar
This is where most webinars stop and ours start working. The recording becomes:
- The full session, edited for on-demand viewing.
- Short highlight clips with subtitles, ready for LinkedIn.
- Follow-up emails for everyone who registered, whether or not they made it live.
- A downloadable guide built from the conversation.
- Personal follow-up with attendees from your target accounts.
Who this isn’t for: Not for course creators, not for high-ticket coaching, not for consumer audiences. If you want an evergreen funnel that sells to individuals, we’re the wrong agency. If you sell to buying committees at named accounts, we’re the right one.
What it costs to build this yourself
In case you’re tempted or compelled to reduce this strategic decision to a comparison on price, have a look at what building this capability in-house actually involves: typically a senior hire, months of ramp time, specialist contractors, and a stack of platform licences.
| Cost item | Build in-house | OrbitalX |
|---|---|---|
| Senior marketing hire salary + on-costs | £60,000–£90,000/yr | Included |
| Recruitment & ramp | £15,000–£25,000 | Included |
| Specialist skills contractors or additional hires | £25,000–£50,000/yr | Included |
| Tool stack & data platform licences, enrichment, intent | £20,000–£60,000/yr | Included |
| AI GTMe with tooling | £50,000–£100,000 | Included |
| Total, year one | £170,000–£325,000+ | £72,000 |
Real results from our customers
Results from programmes built to create pipeline, not attendance figures.
See what our clients have to say
Thanks so much for the through rundown! Appreciate it. The whole webinar was very very smooth.
Thanks for leading us all and teaching us how to use the platform, guiding, moderating, and supplying us with tips and tricks along the way.
Emma McNicoll
Partner Growth Manager, Yotpo
Partnering with OrbitalX on a webinar programme helped us raise awareness of our new AI-enabled platform as part of our Access Evo launch.
Their responsiveness, technical expertise and multi‑channel engagement strategy has driven strong registration and reach with our identified audience. Their stakeholder management and project management skills keep everything on track, when we are juggling multiple balls in a fast-paced GTM campaign.”
Rachael Moss
Head of Marketing, Access Recruitment
We stopped counting the number of accounts we were reaching because working with OrbitalX meant we were finally reaching the right ones.
They didn’t just hand us data and walk away. They collaborated with us weekly, adapted fast, and acted like an extension of our team.
Romain Sestier
CEO/Founder, StackOne
Thanks so much for the through rundown! Appreciate it. The whole webinar was very very smooth.
Thanks for leading us all and teaching us how to use the platform, guiding, moderating, and supplying us with tips and tricks along the way.
Emma McNicoll
Partner Growth Manager, Yotpo
Partnering with OrbitalX on a webinar programme helped us raise awareness of our new AI-enabled platform as part of our Access Evo launch.
Their responsiveness, technical expertise and multi‑channel engagement strategy has driven strong registration and reach with our identified audience. Their stakeholder management and project management skills keep everything on track, when we are juggling multiple balls in a fast-paced GTM campaign.”
Rachael Moss
Head of Marketing, Access Recruitment
We stopped counting the number of accounts we were reaching because working with OrbitalX meant we were finally reaching the right ones.
They didn’t just hand us data and walk away. They collaborated with us weekly, adapted fast, and acted like an extension of our team.
Romain Sestier
CEO/Founder, StackOne
Thanks so much for the through rundown! Appreciate it. The whole webinar was very very smooth.
Thanks for leading us all and teaching us how to use the platform, guiding, moderating, and supplying us with tips and tricks along the way.
Emma McNicoll
Partner Growth Manager, Yotpo
Partnering with OrbitalX on a webinar programme helped us raise awareness of our new AI-enabled platform as part of our Access Evo launch.
Their responsiveness, technical expertise and multi‑channel engagement strategy has driven strong registration and reach with our identified audience. Their stakeholder management and project management skills keep everything on track, when we are juggling multiple balls in a fast-paced GTM campaign.”
Rachael Moss
Head of Marketing, Access Recruitment
We stopped counting the number of accounts we were reaching because working with OrbitalX meant we were finally reaching the right ones.
They didn’t just hand us data and walk away. They collaborated with us weekly, adapted fast, and acted like an extension of our team.
Romain Sestier
CEO/Founder, StackOne
Thanks so much for the through rundown! Appreciate it. The whole webinar was very very smooth.
Thanks for leading us all and teaching us how to use the platform, guiding, moderating, and supplying us with tips and tricks along the way.
Emma McNicoll
Partner Growth Manager, Yotpo
Partnering with OrbitalX on a webinar programme helped us raise awareness of our new AI-enabled platform as part of our Access Evo launch.
Their responsiveness, technical expertise and multi‑channel engagement strategy has driven strong registration and reach with our identified audience. Their stakeholder management and project management skills keep everything on track, when we are juggling multiple balls in a fast-paced GTM campaign.”
Rachael Moss
Head of Marketing, Access Recruitment
We stopped counting the number of accounts we were reaching because working with OrbitalX meant we were finally reaching the right ones.
They didn’t just hand us data and walk away. They collaborated with us weekly, adapted fast, and acted like an extension of our team.
Romain Sestier
CEO/Founder, StackOne
Thanks so much for the through rundown! Appreciate it. The whole webinar was very very smooth.
Thanks for leading us all and teaching us how to use the platform, guiding, moderating, and supplying us with tips and tricks along the way.
Emma McNicoll
Partner Growth Manager, Yotpo
Partnering with OrbitalX on a webinar programme helped us raise awareness of our new AI-enabled platform as part of our Access Evo launch.
Their responsiveness, technical expertise and multi‑channel engagement strategy has driven strong registration and reach with our identified audience. Their stakeholder management and project management skills keep everything on track, when we are juggling multiple balls in a fast-paced GTM campaign.”
Rachael Moss
Head of Marketing, Access Recruitment
We stopped counting the number of accounts we were reaching because working with OrbitalX meant we were finally reaching the right ones.
They didn’t just hand us data and walk away. They collaborated with us weekly, adapted fast, and acted like an extension of our team.
Romain Sestier
CEO/Founder, StackOne
Thanks so much for the through rundown! Appreciate it. The whole webinar was very very smooth.
Thanks for leading us all and teaching us how to use the platform, guiding, moderating, and supplying us with tips and tricks along the way.
Emma McNicoll
Partner Growth Manager, Yotpo
Partnering with OrbitalX on a webinar programme helped us raise awareness of our new AI-enabled platform as part of our Access Evo launch.
Their responsiveness, technical expertise and multi‑channel engagement strategy has driven strong registration and reach with our identified audience. Their stakeholder management and project management skills keep everything on track, when we are juggling multiple balls in a fast-paced GTM campaign.”
Rachael Moss
Head of Marketing, Access Recruitment
We stopped counting the number of accounts we were reaching because working with OrbitalX meant we were finally reaching the right ones.
They didn’t just hand us data and walk away. They collaborated with us weekly, adapted fast, and acted like an extension of our team.
Romain Sestier
CEO/Founder, StackOne
Partnering with OrbitalX brought new life to our demand gen and significantly fattened our middle of funnel.
The team took the time to understand our business and proposition in-depth and are a joy to work with. Within a very short time, the activity has started to deliver high-quality conversations with buyers who are ready to buy.”
Sarah Clark
CRO, The Legal Director
Our experience with OrbitalX has been excellent.
Their communication is clear and proactive, and the standard of work has been impressive. The webinar teasers and lead magnet they produced were of high quality, and they’ve shown great responsiveness throughout. We’re looking forward to building on this strong start and continuing our partnership
Toni Harper
Dental Lead - Marketing, Agilio
OrbitalX brings expertise, passion, and a genuine care for our success.
They’ve helped us maximise our most important channels and think differently about our entire go-to-market motion. They’re more than a partner, they’re a part of the team.
Peter Karpas
CEO, Bold Commerce
Partnering with OrbitalX brought new life to our demand gen and significantly fattened our middle of funnel.
The team took the time to understand our business and proposition in-depth and are a joy to work with. Within a very short time, the activity has started to deliver high-quality conversations with buyers who are ready to buy.”
Sarah Clark
CRO, The Legal Director
Our experience with OrbitalX has been excellent.
Their communication is clear and proactive, and the standard of work has been impressive. The webinar teasers and lead magnet they produced were of high quality, and they’ve shown great responsiveness throughout. We’re looking forward to building on this strong start and continuing our partnership
Toni Harper
Dental Lead - Marketing, Agilio
OrbitalX brings expertise, passion, and a genuine care for our success.
They’ve helped us maximise our most important channels and think differently about our entire go-to-market motion. They’re more than a partner, they’re a part of the team.
Peter Karpas
CEO, Bold Commerce
Partnering with OrbitalX brought new life to our demand gen and significantly fattened our middle of funnel.
The team took the time to understand our business and proposition in-depth and are a joy to work with. Within a very short time, the activity has started to deliver high-quality conversations with buyers who are ready to buy.”
Sarah Clark
CRO, The Legal Director
Our experience with OrbitalX has been excellent.
Their communication is clear and proactive, and the standard of work has been impressive. The webinar teasers and lead magnet they produced were of high quality, and they’ve shown great responsiveness throughout. We’re looking forward to building on this strong start and continuing our partnership
Toni Harper
Dental Lead - Marketing, Agilio
OrbitalX brings expertise, passion, and a genuine care for our success.
They’ve helped us maximise our most important channels and think differently about our entire go-to-market motion. They’re more than a partner, they’re a part of the team.
Peter Karpas
CEO, Bold Commerce
Partnering with OrbitalX brought new life to our demand gen and significantly fattened our middle of funnel.
The team took the time to understand our business and proposition in-depth and are a joy to work with. Within a very short time, the activity has started to deliver high-quality conversations with buyers who are ready to buy.”
Sarah Clark
CRO, The Legal Director
Our experience with OrbitalX has been excellent.
Their communication is clear and proactive, and the standard of work has been impressive. The webinar teasers and lead magnet they produced were of high quality, and they’ve shown great responsiveness throughout. We’re looking forward to building on this strong start and continuing our partnership
Toni Harper
Dental Lead - Marketing, Agilio
OrbitalX brings expertise, passion, and a genuine care for our success.
They’ve helped us maximise our most important channels and think differently about our entire go-to-market motion. They’re more than a partner, they’re a part of the team.
Peter Karpas
CEO, Bold Commerce
Partnering with OrbitalX brought new life to our demand gen and significantly fattened our middle of funnel.
The team took the time to understand our business and proposition in-depth and are a joy to work with. Within a very short time, the activity has started to deliver high-quality conversations with buyers who are ready to buy.”
Sarah Clark
CRO, The Legal Director
Our experience with OrbitalX has been excellent.
Their communication is clear and proactive, and the standard of work has been impressive. The webinar teasers and lead magnet they produced were of high quality, and they’ve shown great responsiveness throughout. We’re looking forward to building on this strong start and continuing our partnership
Toni Harper
Dental Lead - Marketing, Agilio
OrbitalX brings expertise, passion, and a genuine care for our success.
They’ve helped us maximise our most important channels and think differently about our entire go-to-market motion. They’re more than a partner, they’re a part of the team.
Peter Karpas
CEO, Bold Commerce
Partnering with OrbitalX brought new life to our demand gen and significantly fattened our middle of funnel.
The team took the time to understand our business and proposition in-depth and are a joy to work with. Within a very short time, the activity has started to deliver high-quality conversations with buyers who are ready to buy.”
Sarah Clark
CRO, The Legal Director
Our experience with OrbitalX has been excellent.
Their communication is clear and proactive, and the standard of work has been impressive. The webinar teasers and lead magnet they produced were of high quality, and they’ve shown great responsiveness throughout. We’re looking forward to building on this strong start and continuing our partnership
Toni Harper
Dental Lead - Marketing, Agilio
OrbitalX brings expertise, passion, and a genuine care for our success.
They’ve helped us maximise our most important channels and think differently about our entire go-to-market motion. They’re more than a partner, they’re a part of the team.
Peter Karpas
CEO, Bold Commerce
Webinars run inside our services.
Explore each service, and the channels it runs alongside.
See how your target accounts see you
We map how competitors show up to your target accounts — messaging, channels, signals, and conversion paths — plus the plays to win ICP pipeline buyers first.
FAQs
We don’t count success in registrations, views or reach. A small room full of your target accounts beats a big room of people who will never buy.
- A topic sharp enough that people clear their diary.
- Reminders that run right up to the start time.
- Personal invitations from someone the attendee already knows.
- A time slot that suits your buyers.
No-shows aren’t lost either. They get the recording and a follow-up written for them, so a missed session still does its job.
You bring the subject-matter expertise and the final say on who speaks. We handle the preparation, the moderation and everything on the day.
Before the first one, three things need to be in place:
- A target account list sales agrees with.
- A topic your buyers are actively wrestling with.
- A sales team ready to follow up quickly after the live date.
See how our Demand Generation service works
We exist for teams who need senior-level output right now, without carrying the headcount, the ramp time, or the tool stack it takes to build it themselves.