B2B Marketing
B2B Content Marketing Funnel: Stages, Strategies, and How to Build One That Converts
Build a B2B content marketing funnel that aligns content with buyer needs, connects the journey, and turns content engagement into pipeline and revenue.
B2B Referral Marketing: How to Build a Program That Drives Qualified Growth
Learn how to build a B2B referral marketing program that turns trusted relationships into qualified introductions, pipeline, and measurable revenue.
Forget 7 Touchpoints. B2B Buyers Now Take 80+ Interactions to Convert.
Most B2B marketers are still running their outbound math on an anecdote from a decade ago: seven touchpoints to convert a prospect into a meeting. It made for a tidy stat on a slide. It was never particularly true, and it's certainly not true now.
Your Team Is Producing More Content Than Ever. Is Any of It Working?
AI is producing more B2B marketing content than humans now, but volume without engagement is just cost with extra steps. OrbitalX's new metric, Marketing Per Marketer (MPM), plots output against real audience engagement to show which teams are actually breaking through versus which are just running on the content treadmill.
B2B Market Segmentation: Building a Commercial Prioritization System
Learn how B2B market segmentation works as a commercial system to prioritize accounts, improve conversion, and drive more efficient pipeline growth.
Do More With Less: 12 lessons from 12 months
The twelve most consistent lessons from the first year of Do More With Less.
‘Marketing Per Marketer’: How B2B Will Measure Success for the Next Decade
As B2B marketing teams shrink, the way we measure performance hasn’t kept up. This piece introduces Marketing Per Marketer (MPM), a new lens for understanding impact, capacity, and effectiveness in a do-more-with-less era.
3 Actionable Tips on How to Target Your Full Target Market
As customers increasingly take control of the buying process, traditional marketing tactics are becoming less effective. It’s essential to develop innovative strategies that extend your market reach. These three actionable steps will help you create meaningful connections with potential customers rather than simply sharing information, ultimately leading to better results for your business.