Marketing Under Attack: How NOT to get fired as a CMO

About This Webinar

Marketing is caught in a quagmire.

It’s never been more under pressure to perform.

Never been so starved of resources.

It has never been more critical to a company's future and survival.

Every great CMO we speak with wants to and does own responsibility for pipeline generation.

It’s not a silver bullet, but it is a common characteristic of CMOs who continue to push performance.

During this session, we explore the three pillars that B2B CMOs obsess over to ensure they meet the revenue organisation's goals.

The big, uncommon thinking injected into data, story and execution means the pipeline becomes predictable.

And the marketing function remains as an integral part of the revenue machine whilst market pressure continues to build.

Agenda:

• Why marketing is currently caught in a complicated, but not impossible, position

• Why pipeline ownership is protecting CMOs, not penalising them

• The big, uncommon thinking marketers can apply to make pipeline predictable