The Four Step Flywheel Effect That is Defining GTM Success in 2025
B2B marketing and demand generation has changed at a rate that most people can’t believe or keep up with. After analysing 100’s of B2B software demand
About This Webinar
B2B marketing and demand generation has changed at a rate that most people can’t believe or keep up with.
- 81% of B2B buyers now have a preferred vendor in mind at the point of first contact with your business.
- It takes more touchpoints today to drive a meeting booked than ever before (+22% vs 2023)
- Marketing teams are expected to ‘do more with less’ to compete, all whilst paid channels are increasing in cost and results are diminishing
After analysing 100’s of B2B software demand generation campaigns, we have simplified it to provide insights across a Four-Step process to drive efficient and scalable results.
This process includes; ICP, Story, Execution and Measurement.
We will cover technologies (Clay.com + Waterfall enrichment), processes, frameworks, and more!
Join OrbitalX Co-founders James Ford and Stuart Dale as they give practical tips across these 4 areas to help you right now in achieving your results. This is based on learnings, insights and research from working with 100+ B2B software companies across North America, Europe and APAC in 2024.