Marketing Under Attack: Are MQLs Dead?

About This Webinar

Remember the sales floor, every seller burning the phones, trying to find that next self-generated opportunity.

Marketing enters the room and announces a new batch of MQLs has been uploaded to the CRM.

Boom. Energy. Revitalisation. Fight for the follow-up.

But as with all things, times change. MQLs are no longer enough.

Sellers now need signals from the accounts and contacts that are an ideal fit for their product/service.

They enable sellers to say the right things, start conversations at the right time and speak with the right person.

But how do you define a signal, generate one, and enable sellers to follow up with sales plays that convert the signal into a sales opportunity?

During this webinar, we will reveal the exact process teams go through to set themselves up for signal success, from data research to sales plays.

If you’re a modern marketer or a revved-up revenue leader looking to deliver more high-quality signals with sales plays to your sellers, then this session is for you.

Agenda:

• What are signals? What’s the difference between 1st, 2nd and 3rd party signals

• How do you prepare your data to ensure every signal is gold for your sellers

• The sales plays, which make signal follow-up feel natural, automated, and human-led