Marketing Under Attack: Are MQLs Dead?
Learn how modern revenue teams are replacing outdated MQLs with high-intent buying signals and sales plays that help sellers engage the right accounts, at the right time, with conversations that convert.
About This Webinar
Remember the sales floor, every seller burning the phones, trying to find that next self-generated opportunity.
Marketing enters the room and announces a new batch of MQLs has been uploaded to the CRM.
Boom. Energy. Revitalisation. Fight for the follow-up.
But as with all things, times change. MQLs are no longer enough.
Sellers now need signals from the accounts and contacts that are an ideal fit for their product/service.
They enable sellers to say the right things, start conversations at the right time and speak with the right person.
But how do you define a signal, generate one, and enable sellers to follow up with sales plays that convert the signal into a sales opportunity?
During this webinar, we will reveal the exact process teams go through to set themselves up for signal success, from data research to sales plays.
If you’re a modern marketer or a revved-up revenue leader looking to deliver more high-quality signals with sales plays to your sellers, then this session is for you.
Agenda:
What are signals? What’s the difference between 1st, 2nd and 3rd party signals
How do you prepare your data to ensure every signal is gold for your sellers
The sales plays, which make signal follow-up feel natural, automated, and human-led
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