Marketing Under Attack: The secret to being seen everywhere by your audience

About This Webinar

Most events are treated as single moments, but the most effective teams know they’re just the beginning of the value they’ll deliver.

This webinar will show you how to extend the lifespan and impact of every event by transforming it into a multi-touch campaign that fuels your funnel before, during, and long after the live broadcast.

You’ll learn practical ways to generate content around your event, automate nurture journeys, and continuously re-engage your audience through data-driven repurposing and on-demand activation.

Whether you’re hosting webinars, panels, or field events, this framework helps you maximise output per event and sustain momentum across your marketing mix.

We’ll explore how to turn event interactions into actionable insights, transform recordings into always-on assets, and keep your story visible across channels long after the session ends. The goal: to make every event not just a moment in time, but a continuous engine of engagement, content, and conversion.

Agenda:

• Before the Event: Prime the Funnel - Create pre-event buzz, segment your audience using engagement data, and capture early intent through compelling content experiences.

• During the Event: Capture and Convert - Drive live participation, enrich attendee data with real-time insights, and sync warm leads directly into your CRM for immediate action.

• After the Event: Extend and Amplify - Repurpose the session into new content formats, launch on-demand campaigns, and use performance insights to optimise future events.