The Future B2B Marketing Metric: Marketing Per Marketer (MPM)

About This Webinar

Understand your own marketing effectiveness and your competitors strategies in the age of AI content slop.

In an era where AI can generate competitor benchmarks and ‘same as you’ content in a matter of seconds, marketing teams are under pressure to produce ever more volumes of work - often without a strategy - to justify their cost.

Now that content is so ‘easily’ produced with AI, how do you evaluate the quality of that work? How do you compare to your competitors? What does this mean for content in 2026 and beyond?

Now though, smart and progressive businesses - equipped for the need to Do More With Less, are starting to measure MPM, ‘marketing per marketer’: a series of calculated scores that immediately illustrate how much marketing progress is being achieved per head across two critical components: Quality and Volume.

There is no point outproducing your competitors in the volume of content if no one engages or cares about it. And likewise, there is no point obsessing over 1 incredible asset that takes your full teams time and resource whilst your competitors are winning market share.

Within this MPM calculation may lie the immediate future of marketing measurement as businesses are motivated to go to market with as lean a marketing team as possible.

Join this OrbitalX webinar to understand what may become the most useful new marketing metric for your business and see live examples being talked through from two very different businesses.

Clay.com and Snowflake.com

Learn about their:

● Marketing resource and output
● What channels they have focused on
● What formats within those channels they have focused on
● How this compares with industry benchmarks

And finally, gain exclusive access to your own MPM report with your top 3 competitors analyzed for any business that joins the live event at no cost.